Apple COO Jeff Williams to Retire in Major Changing of Guard Apple Inc. Chief Operating Officer Jeff Williams is retiring as the company’s longtime No. 2, marking a major changing of the guard at an already tumultuous time for the iPhone maker. Related Posts:Apple to Move Health, Fitness Divisions to Services…Tim Cook Isn’t Going Anywhere Soon, But an Apple…The Apple Designer Who Introduced the iPhone Air…Apple to Shutter a Retail Store in China for the…Salesforce’s Benioff Apologizes for Pro-Trump…Apple Expands 18-Year-Old iPhone Glass Deal in Bid…