Apple COO Jeff Williams to Retire in Major Changing of Guard Apple Inc. Chief Operating Officer Jeff Williams is retiring as the company’s longtime No. 2, marking a major changing of the guard at an already tumultuous time for the iPhone maker. Related Posts:Tim Cook Isn’t Going Anywhere Soon, But an Apple…Apple to Shutter a Retail Store in China for the…Apple Expands 18-Year-Old iPhone Glass Deal in Bid…Apple to Kick Off Three-Year Plan to Reinvent Its…Musk Accuses Apple of Unfairly Favoring OpenAI Among…Apple’s iOS 26 Liquid Glass Interface Is Built for…See also Apple’s Hot New iPhone ‘Air’ Won’t Be the Right Choice for Most Buyers