SoundCloud Confronts AI Anxiety While Pledging Artist-First Ethics

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As AI continues to challenge the boundaries of creativity and copyright in the music industry, SoundCloud has found itself in the crosshairs of a growing conversation about trust, transparency and technology.

This past week, a clause buried in SoundCloud’s updated terms of service captured the artist community’s attention. First flagged by Futurism, the clause suggests that music uploaded to the platform could, in some cases, be used to “inform, train, develop or serve as input to artificial intelligence.”

The revelation is surfacing deep-seated anxieties among independent artists about how their content is being used behind the scenes. But SoundCloud, long considered a cornerstone of artist empowerment and grassroots discovery, is seeking to clarify intentions.

The company responded through a statement and unequivocally denied that its service has trained AI on the content of its users.

“SoundCloud has never used artist content to train AI models, nor do we develop AI tools or allow third parties to scrape or use SoundCloud content from our platform for AI training purposes,” a SoundCloud spokesperson told Futurism. “In fact, we implemented technical safeguards, including a ‘no AI’ tag on our site to explicitly prohibit unauthorized use.”

The company emphasized that its engagement with AI has been focused on enhancing user experience through tools such as personalized recommendations and fraud detection—not harvesting creative works to feed generative algorithms. 

Still, the terms, updated in February 2024, arrived just as legal and ethical scrutiny around generative AI in music hit a fever pitch. Labels have been battling with tech firms over training data and artists have voiced concerns about their identities being synthesized without permission.

For now, SoundCloud’s message is one of reassurance, but the industry will be watching closely to see how that message holds up in practice. You can read their full statement below.

SoundCloud has always been and will remain artist-first. Our focus is on empowering artists with control, clarity, and meaningful opportunities to grow. We believe AI, when developed responsibly, can expand creative potential—especially when guided by principles of consent, attribution, and fair compensation.

SoundCloud has never used artist content to train AI models, nor do we develop AI tools or allow third parties to scrape or use SoundCloud content from our platform for AI training purposes. In fact, we implemented technical safeguards, including a “no AI” tag on our site to explicitly prohibit unauthorized use.

The February 2024 update to our Terms of Service was intended to clarify how content may interact with AI technologies within SoundCloud’s own platform. Use cases include personalized recommendations, content organization, fraud detection, and improvements to content identification with the help of AI Technologies.

Any future application of AI at SoundCloud will be designed to support human artists, enhancing the tools, capabilities, reach and opportunities available to them on our platform. Examples include improving music recommendations, generating playlists, organizing content, and detecting fraudulent activity. These efforts are aligned with existing licensing agreements and ethical standards. Tools like Musiio are strictly used to power artist discovery and content organization, not to train generative AI models.

We understand the concerns raised and remain committed to open dialogue. Artists will continue to have control over their work, and we’ll keep our community informed every step of the way as we explore innovation and apply AI technologies responsibly, especially as legal and commercial frameworks continue to evolve.

Eulogy in Code: How deadmau5 Developed a Gaming Tribute to His Late Cat, Meowingtons

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Back in 2012 inside a Toronto penthouse, a domestic shorthair cat once gazed out over Yonge–Dundas Square, his own face beaming back at him in LED glory from a billboard below. “Do you even fucking know? Do you care?” Joel Zimmerman, better known as deadmau5, recalls asking him of the massive album ad featuring his face.

The cat didn’t. Typical.

But in true deadmau5 fashion, where innovation meets self-deprecation, Meowingtons’ indifference didn’t stop him from becoming a muse. And now, posthumously, a playable one.

Zimmerman has unveiled Meowingtons Simulator, a tribute to his late companion, who sadly passed away in August 2023. Developed under his newly launched Oberha5li Studios banner and powered by Epic Games’ Unreal Engine, it’s a rhythm-based rag doll game where players control a digitized, dancing Meowingtons in a virtual nightclub.

“Meowingtons was basically a rag doll in real life,” Zimmerman tells EDM.com. “You’d pick him up and he’d just flop. You could make him dance and he was just cool with it, which was really funny.”

A famous 1935 thought experiment by the theoretical physicist Erwin Schrödinger illustrated the oddity of quantum mechanics by imagining a cat in a sealed box that is simultaneously alive and dead until someone observes it. Like Schrödinger’s cat, Meowingtons now exists in its own quantum state of parody and poignancy.

But don’t mistake Meowingtons Simulator for therapy in disguise. While it does function as a sort of eulogy in code, it’s more so a seedbed for Zimmerman’s big ambitions with his new game development studio.

“It’s not a grief process or coping mechanism,” he insists. “Meowingtons lived to be 16. That’s pretty alright, so it’s not like ‘woe is me.’ I processed it in a day, maybe two. It happens.”

Ever since Zimmerman got into game development, he says, he’s been learning about rag doll physics in Unreal Engine. One of his earliest experiments was building a cat model that behaved and looked like his own, the first prototype of which was a low-poly kitty with no fur, flopping around with the grace of a drunk sock puppet.

When activated by the cue button, the cat transitions from procedural animation into rag doll mode, where its movements are entirely governed by gravity and physics. Zimmerman compares the dynamics to a concept he admits is “really dark”: imagine holding a lifeless cat by its head and tail, then watching it flop around as though it’s “nodding to the beat.”

The sim’s rag doll physics create the illusion of the cat dancing to the music, akin to a puppet’s movements, but without showing the strings. Zimmerman likens it to the unsettling realities behind the production of hot dogs: it works, but it’s better not to ask how.

The “Meowingtons Simulator” game from Oberha5li Studios co-founders Joel Zimmerman (deadmau5) and Cameron Rockey.

Oberha5li Studios

It’s the kind of thing that only someone who’s spent years in Unreal Engine forums and nerding out over real-time audiovisual mechanics can appreciate. That passion led him to meet Aaron McLeran and Max Hayes, Epic Games’ Lead Audio Programmer and Senior Audio Programmer, respectively. They worked on the bleeding-edge Quartz subsystem, a sample-accurate timing engine that syncs audio with precision far beyond standard frame rates.

Zimmerman emphasizes the need for hyper-precise synchronization between audio and visual elements to avoid lag in game engines, where even minuscule misalignments are noticeable. In most games, he explains, visuals are rendered at a relatively low rate of between 60 and 120 frames per second. However, audio operates on a much finer timescale, at 48,000 samples per second, which means audio events can happen in sub-microsecond intervals.

This massive difference, which he refers to as a “chasm,” makes it difficult to tightly sync visual cues with specific audio samples, like a kick drum or snare hit. That’s where the processing of Quartz came in.

Running parallel to Unreal Engine, the tech, for which Zimmerman has a deep fascination, essentially acts as a reliable metronome for audio within it. The system enabled him to cue visuals and gameplay events exactly in time with the music, even at unconventional tempos with pesky decimals like 128.6 BPM.

“So it’s that technology that really drove me to [game creation] and finding these different use cases,” he says. “Then it was a marriage of, let’s take my rag doll cat and attach it to the port system so that every beat, the handle would go up. And if I changed the BPM up and down, the cat would perfectly be in sync. And I thought, ‘This is funny as hell. I should make a game.'”

The “Meowingtons Simulator” game from Oberha5li Studios co-founders Joel Zimmerman (deadmau5) and Cameron Rockey.

Oberha5li Studios

But this wasn’t just about noodling with the physics of a noodle-legged cat. Despite the hilarity of it all, Zimmerman realized early on that a floppy feline wasn’t quite a game. So he brought in veteran programmer Cameron Rockey, who added multiplayer features, cosmetics and, perhaps most crucially, a sense of community.

“What are the little things we can add to build a community feel?” Rockey recalls asking. Under his direction, what began as a quirky, simplistic simulator quickly evolved into a more immersive, socially-driven experience.

One of the first things he did was replicate dance variables across players’ cats so everyone could jam out together, even if they were listening to different tracks. “The cats in the nightclub are synchronized to your local music rather than us sharing the music,” Rockey explains. “So you could be hanging out together, but doing something different at the same time.”

Rockey, who has over two decades of dev experience, then layered in leaderboards and a “mau5head builder” that lets players assemble custom deadmau5 helmets using collectibles gathered around the map.

“We started adding more and more little features like that for the community to do and customize their experience within Meowingtons, but staying on-brand for deadmau5,” he says.

The mau5head builder in the “Meowingtons Simulator” game.

Oberha5li Studios

While the co-founders’ passion for game creation drives the project forward, its development process remains refreshingly unpretentious at its core. Behind the expanding features and growing fan involvement lies a partnership unburdened by corporate game development conventions—just two avid creators following their instincts.

“Don’t get me wrong. I like to think I’m pretty talented, and I know Cameron’s very talented with game design,” Zimmerman says. “But we’re just two dudes fucking around on Discord and making a game.”

That’s underselling it. After fetching an estimated $55 million through Create Music Group’s acquisition of his timeless music catalog, he says he has big plans for Oberha5li Studios, which is shaping up to be much more than a passion project.

“We’re at our first little thing and I anticipate growing this company over the next couple of years,” Zimmerman says. “Maybe two years from now, I’ll be 10 employees deep and we’ll have a bigger, more AAA-looking title on the go. So the ambition is high.”

Meowingtons Simulator is available now on Steam.

The Days of Tangled DJ Cables Are Over Thanks to AIAIAI’s Breakthrough Wireless Headphones

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Everything from toothbrushes to toilets have gone wireless, but for some reason, DJs have remained tethered to their equipment like dogs leashed to a post as squirrels saunter by. AIAIAI’s new TMA-2 DJ Wireless headphones break those chains with what the Danish audio company boldly claims are “the first-ever headphones designed for true wireless DJing.”

The skeptic in us approached with caution, since true wireless DJing has been a persevering albatross in the audio tech world. But the unit’s ultra-low latency connection (sub-10ms) delivers on its promise.

AIAIAI’s breakthrough headphones deliver uncompressed audio through their proprietary W+ Link technology. The system uses the brand’s X03 transmitter, which connects to a DJ mixer via 3.5mm TRS or USB-C and wirelessly beams audio into the headphone unit.

AIAIAI’s TMA-2 DJ Wireless headphones and X03 transmitter.

AIAIAI

Beat-matching feels just as responsive as wired alternatives, without that millisecond lag that turns mixing into a frustrating game of audio catch-up. You can also tune the frequency response with predefined sound profiles or a custom five-band EQ, but you’ll have to download the AIAIAI mobile app.

The headphones also eliminate battery anxiety with a 25-hour runtime, which means they can outlast even those Red Bull-vodka-fueled marathon club nights at Space Miami. The familiar TMA-2 build quality remains intact too, and it’s as comfortable as ever.

What’s particularly refreshing is AIAIAI’s modular approach. Current TMA-2 owners can simply upgrade their speaker units rather than contributing another complete headset to the electronics graveyard. True to form for the renowned music tech company, it’s true sustainability that doesn’t feel like a marketing checkbox.

For professional DJs, going wireless has always been like switching to decaf: technically possible but fundamentally compromised. But the TMA-2 DJ Wireless is the rare tech product that removes a genuine limitation rather than solving a problem nobody had.

The TMA-2 DJ Wireless is available for €300 on AIAIAI’s website.