Darude is ringing in 25 years of “Sandstorm” by turning Helsinki into a real-life playground for fans of the track that defined a generation.
The event, simply dubbed the “Sandstorm Run,” invites participants to jog, sprint or stride along a six-kilometer route mapped directly through the sites made famous in the track’s iconic turn-of-the-century music video.
Scheduled for August 31st, just under a week before the Finnish leg of Darude’s “STORM 25 World Tour,” the run starts and ends in Kaivopuisto, a coastal park that locals and longtime fans will recognize from the video’s early chase scene. From there, runners will make their way through southern Helsinki, including a pass by the steps of the Helsinki Cathedral.
Darude himself will be onsite for the event, cheering participants on and serving as a judge for its costume contest, which encourages runners to dress in the spirit of the “Sandstorm” video. Prizes for the best outfits—awarded in individual, pair and team categories—include a meet-and-greet with Darude, group photo and tickets to the “STORM 25” concert at Kattilahalli.
“It’s amazing to celebrate my career right where it all began,” Darude said in a statement. “The ‘Sandstorm’ video is still watched around the world, and it’s incredible to see it come alive again through the runners. I hope as many people as possible join us to have fun and get moving.”
The event is being organized by Vauhtisammakko, a local fitness services company. Early-bird registration is available through June 30th for €39, with standard pricing kicking in July 1st at €59.
You can find more details about the “Sandstorm Run” and register here.
What does over half a million dollars buy you in a place where kandi-trades and cheap White Claws are the cultural currency? At EDC Las Vegas 2025, it apparently yields an alcohol arsenal so opulent it could toast the entire “Forbes 30 Under 30” list twice over.
For those who found Ultra’s $425,000 champagne-fueled VIP fantasy just a touch too humble, EDC returned this past weekend with a jaw-dropping rebuttal. The festival’s menu options featured “The Notorious,” a bottle service experience that stretches the definition of “splurge” to a new fiscal altitude: $575,000.
According to an image shared on social media by Las Vegas Locally, the package includes 125 bottles of Dom Pérignon Brut, 125 bottles of Dom Pérignon Rosé and 10 bottles of Clase Azul Ultra Tequila for a 260-bottle flex of financial bravado.
The rest of the menu doesn’t shy away from indulgence either. A six-pack of Bud Light would’ve set you back $150 while a single 6L Methuselah of Armand de Brignac Rosé topped out at $63,000. Even the lower-tier champagne packages boast names like “Supernova Pop” ($105,000) and “You, Me, & Everyone We Know” ($140,000), proving once again that the sky is the starting point at North America’s largest EDM festival.
EDC returned to the Las Vegas Motor Speedway May 16-18, 2025.
Motor City’s storied Movement Electronic Music Festival is getting a boost of endorphins over Memorial Day Weekend with the launch of the “Detroit Techno 5k,” a new event blending running with techno.
Scheduled for Sunday, May 25th, the 75-minute run will take participants along the scenic Detroit River and through the historic grounds of Fort Wayne. As the first-ever fitness-focused event tied to Movement, it’s both a race and a celebration of techno culture in the genre’s birthplace.
The event is being organized by longtime runners and friends Harrison Diskin and Zac Berlin, who worked closely with Movement and the city of Detroit to secure permits, according to The Jewish News. Diskin, a veteran event producer in Detroit and Chicago, is also an avid runner who found that staying out late for shows began to take a toll on his body.
“When we take care of our bodies and our minds, it makes a lot of the late nights more enjoyable and a lot more accessible,” he said. “As attendees are maturing, there’s a growing interest in health and wellness that’s really starting to resonate.”
That mind-body connection is at the heart of the race, which invites participants of all skill levels to run, walk or just warm up ahead of a long day at Movement, the nation’s leading techno festival. Open to all fitness levels, the 3.1-mile course will conclude with an afterparty featuring a DJ set by renowned house music producer Will Clarke. After crossing the finish line, participants can refuel with local favorites like Dutch Girl Donuts and The Schvitz before heading straight to Movement.
Tickets to the “Detroit Techno 5K” are on sale now. Movement is scheduled for May 25–27 at Detroit’s Hart Plaza with a lineup featuring Charlotte de Witte, Jamie xx, Sara Landry, Nina Kraviz and more.
Iconic EDM festival brand Tomorrowland is expanding its reach beyond the dancefloor after announcing its first-ever retail store in Ibiza, set to open this summer in the heart of the legendary party island.
Located in the new Ibiza Gallery retail and lifestyle complex near the famous Ushuaïa and Hï Ibiza clubs, the 478-square-meter shop is an ambitious fusion of retail, hospitality and entertainment that mirrors the immersive experience of the festival itself.
Designed by Tomorrowland’s in-house architecture firm, Great Library Design Studio, the expansive property incorporates the festival’s signature aesthetic elements, including its iconic butterflies.
Tomorrowland’s new retail shop in Ibiza.
Tomorrowland
The store will sell a slew of branded accessories, including t-shirts, tops, hoodies, caps, sweatshirts, shorts, swimwear, bucket hats, sunglasses, bags, towels, bathrobes, books, vinyl and jewelry. It’s all been designed “with premium materials and signature festival motifs,” according to a press release.
Shoppers will also find curated collections of premium homeware (Serax), candles (Baobab Collection), headphones and speakers (JBL) and even lingerie (Sarda).
Tomorrowland
Tomorrowland
Tomorrowland
Perhaps most striking is the 269.5-square-meter outdoor terrace, which is furnished with exclusive pieces from Tomorrowland’s furniture brand, MORPHO, and transforms at night for “Sunset Sessions” featuring live DJ performances. This space will also offer curated selections of wine, liqueur and coffee, including Tomorrowland’s own Solo Vida sparkling wine.
Open daily from 11am to 11pm, the shop also features a Tomorrowland tattoo studio. Visitors here can ink “exclusive, officially designed tattoos, inspired by the magical of the festival, in a safe, high-quality environment.”
Tomorrowland’s new retail shop in Ibiza.
Tomorrowland
For a brand that has built its reputation on ephemeral moments of festival magic, establishing a permanent physical space in the world’s preeminent nightlife destination marks another significant shift in its strategy to develop memorable experiences outside its Belgian grounds.
The organization recently joined forces with Insomniac Events, North America’s leading electronic music event production company, to develop an ambitious series of co-branded events at the Vegas Sphere. Back in 2022, its proprietors opened a palatial desert resort, Terra Solis, which is billed as “a unique glamping experience” in Dubai.
Coinciding with Ibiza’s peak summer season, Tomorrowland’s new store is scheduled to launch on June 6th, 2025.
Electronic dance music is emerging as a lifeline for Americans battling depression, suggests a new study shared with EDM.com by healthcare technology company Tebra.
The research, which surveyed 1,000 Americans and analyzed over 110,000 tracks from mental health-themed Spotify playlists, found that 14% of respondents turn to EDM as their “go-to genre” when feeling depressed. Arriving during Mental Health Awareness Month, the data expands on a similar study in late-2024, further positioning the genre as a noteworthy player in the budding music therapy market.
Those who listen to electronic music know that its magic lies in its ability to uplift. The edge-of-your-seat builds, euphoric drops and deep valleys can feel like a hug from a crowd you’ve never met. Think of Avicii’s “Wake Me Up,” Calvin Harris’ “Feel So Close” or Daft Punk’s “Lose Yourself to Dance,” all of which speak to the genre’s accessible, escapist nature.
Those three artists were the most sought-after in the electronic music category. Metal fans leaned hardest into music as therapy (59%) but reported worse mental health (47%), framing EDM as a compelling contrast by offering a respite that’s less about purging pain and more about chasing light.
Elsewhere in the study, an overwhelming 92% of respondents said music has “helped them through tough times,” especially anxiety (55%), loneliness (52%) and depression (47%). Just over half said they turned to music instead of “traditional therapy” while 57% believed it was just as impactful.
Planet 13, the world’s largest cannabis dispensary, is poised for what its executives are calling the busiest weekend of the year: not New Year’s Eve and not 4/20, but EDC.
The cannabis giant is celebrating the festival’s return to Las Vegas by giving away 20 three-day passes to lucky visitors as it launches a slate of EDC-themed offerings in collaboration with RNBW, the Insomniac Events-affiliated cannabis brand.
“EDC has become the busiest weekend of the year at Planet 13 Las Vegas,” said Bryant Ison, Planet 13’s Vice President of Marketing. “It’s our Black Friday, busier than 4/20, Super Bowl and New Year’s Eve. We see a 40% increase in revenues and close to a 30% increase in customer traffic at our flagship Vegas SuperStore during EDC.”
The promotion, part of the dispensary’s “Daisy Daze” weekend, features a full-scale retail activation with live vendor pop-ups, food trucks, limited-edition merch and specially curated cannabis bundles. Hopeful festivalgoers receive raffle entries for every bundle purchased and winners will walk away with passes to EDC, North America’s largest EDM festival.
The connection between Planet 13 and EDC Las Vegas runs deeper than seasonal marketing, however. RNBW is a luxury cannabis label co-developed through a strategic partnership between EDC’s organizer, Insomniac, and industry stakeholders. RNBW’s “Dark Rainbow” strain, available exclusively at Planet 13, is the dispensary’s featured drop this year.
Pasquale Rotella, Insomniac founder and CEO, has championed RNBW as part of a broader initiative “intersecting live music and cannabis culture,” he said in a 2021 statement.
EDC returns to the Las Vegas Motor Speedway this weekend from May 16-18 with Martin Garrix, Alesso, Tiësto, REZZ and many more. You can find the festival’s full lineup and read more about its 2025 edition here.
Back in 2012 inside a Toronto penthouse, a domestic shorthair cat once gazed out over Yonge–Dundas Square, his own face beaming back at him in LED glory from a billboard below. “Do you even fucking know? Do you care?” Joel Zimmerman, better known as deadmau5, recalls asking him of the massive album ad featuring his face.
The cat didn’t. Typical.
But in true deadmau5 fashion, where innovation meets self-deprecation, Meowingtons’ indifference didn’t stop him from becoming a muse. And now, posthumously, a playable one.
Zimmerman has unveiled Meowingtons Simulator, a tribute to his late companion, who sadly passed away in August 2023. Developed under his newly launched Oberha5li Studios banner and powered by Epic Games’ Unreal Engine, it’s a rhythm-based rag doll game where players control a digitized, dancing Meowingtons in a virtual nightclub.
“Meowingtons was basically a rag doll in real life,” Zimmerman tells EDM.com. “You’d pick him up and he’d just flop. You could make him dance and he was just cool with it, which was really funny.”
A famous 1935 thought experiment by the theoreticalphysicist Erwin Schrödinger illustrated the oddity of quantum mechanics by imagining a cat in a sealed box that is simultaneously alive and dead until someone observes it. Like Schrödinger’s cat, Meowingtons now exists in its own quantum state of parody and poignancy.
But don’t mistake Meowingtons Simulator for therapy in disguise. While it does function as a sort of eulogy in code, it’s more so a seedbed for Zimmerman’s big ambitions with his new game development studio.
“It’s not a grief process or coping mechanism,” he insists. “Meowingtons lived to be 16. That’s pretty alright, so it’s not like ‘woe is me.’ I processed it in a day, maybe two. It happens.”
Ever since Zimmerman got into game development, he says, he’s been learning about rag doll physics in Unreal Engine. One of his earliest experiments was building a cat model that behaved and looked like his own, the first prototype of which was a low-poly kitty with no fur, flopping around with the grace of a drunk sock puppet.
When activated by the cue button, the cat transitions from procedural animation into rag doll mode, where its movements are entirely governed by gravity and physics. Zimmerman compares the dynamics to a concept he admits is “really dark”: imagine holding a lifeless cat by its head and tail, then watching it flop around as though it’s “nodding to the beat.”
The sim’s rag doll physics create the illusion of the cat dancing to the music, akin to a puppet’s movements, but without showing the strings. Zimmerman likens it to the unsettling realities behind the production of hot dogs: it works, but it’s better not to ask how.
The “Meowingtons Simulator” game from Oberha5li Studios co-founders Joel Zimmerman (deadmau5) and Cameron Rockey.
Oberha5li Studios
It’s the kind of thing that only someone who’s spent years in Unreal Engine forums and nerding out over real-time audiovisual mechanics can appreciate. That passion led him to meet Aaron McLeran and Max Hayes, Epic Games’ Lead Audio Programmer and Senior Audio Programmer, respectively. They worked on the bleeding-edge Quartz subsystem, a sample-accurate timing engine that syncs audio with precision far beyond standard frame rates.
Zimmerman emphasizes the need for hyper-precise synchronization between audio and visual elements to avoid lag in game engines, where even minuscule misalignments are noticeable. In most games, he explains, visuals are rendered at a relatively low rate of between 60 and 120 frames per second. However, audio operates on a much finer timescale, at 48,000 samples per second, which means audio events can happen in sub-microsecond intervals.
This massive difference, which he refers to as a “chasm,” makes it difficult to tightly sync visual cues with specific audio samples, like a kick drum or snare hit. That’s where the processing of Quartz came in.
Running parallel to Unreal Engine, the tech, for which Zimmerman has a deep fascination, essentially acts as a reliable metronome for audio within it. The system enabled him to cue visuals and gameplay events exactly in time with the music, even at unconventional tempos with pesky decimals like 128.6 BPM.
“So it’s that technology that really drove me to [game creation] and finding these different use cases,” he says. “Then it was a marriage of, let’s take my rag doll cat and attach it to the port system so that every beat, the handle would go up. And if I changed the BPM up and down, the cat would perfectly be in sync. And I thought, ‘This is funny as hell. I should make a game.'”
The “Meowingtons Simulator” game from Oberha5li Studios co-founders Joel Zimmerman (deadmau5) and Cameron Rockey.
Oberha5li Studios
But this wasn’t just about noodling with the physics of a noodle-legged cat. Despite the hilarity of it all, Zimmerman realized early on that a floppy feline wasn’t quite a game. So he brought in veteran programmer Cameron Rockey, who added multiplayer features, cosmetics and, perhaps most crucially, a sense of community.
“What are the little things we can add to build a community feel?” Rockey recalls asking. Under his direction, what began as a quirky, simplistic simulator quickly evolved into a more immersive, socially-driven experience.
One of the first things he did was replicate dance variables across players’ cats so everyone could jam out together, even if they were listening to different tracks. “The cats in the nightclub are synchronized to your local music rather than us sharing the music,” Rockey explains. “So you could be hanging out together, but doing something different at the same time.”
Rockey, who has over two decades of dev experience, then layered in leaderboards and a “mau5head builder” that lets players assemble custom deadmau5 helmets using collectibles gathered around the map.
“We started adding more and more little features like that for the community to do and customize their experience within Meowingtons, but staying on-brand for deadmau5,” he says.
The mau5head builder in the “Meowingtons Simulator” game.
Oberha5li Studios
While the co-founders’ passion for game creation drives the project forward, its development process remains refreshingly unpretentious at its core. Behind the expanding features and growing fan involvement lies a partnership unburdened by corporate game development conventions—just two avid creators following their instincts.
“Don’t get me wrong. I like to think I’m pretty talented, and I know Cameron’s very talented with game design,” Zimmerman says. “But we’re just two dudes fucking around on Discord and making a game.”
That’s underselling it. After fetching an estimated $55 million through Create Music Group’s acquisition of his timeless music catalog, he says he has big plans for Oberha5li Studios, which is shaping up to be much more than a passion project.
“We’re at our first little thing and I anticipate growing this company over the next couple of years,” Zimmerman says. “Maybe two years from now, I’ll be 10 employees deep and we’ll have a bigger, more AAA-looking title on the go. So the ambition is high.”