{"id":114,"date":"2025-05-06T16:42:12","date_gmt":"2025-05-06T16:42:12","guid":{"rendered":"https:\/\/musictechohio.online\/site\/2025\/05\/06\/spin-origin-story\/"},"modified":"2025-05-06T16:42:12","modified_gmt":"2025-05-06T16:42:12","slug":"spin-origin-story","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/spin-origin-story\/","title":{"rendered":"THE ORIGIN STORY"},"content":{"rendered":"<div>\n<figure><img decoding=\"async\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-095527.png\" width=\"\" height=\"\" alt=\"\"><\/figure>\n<p><strong>On March 19, SPIN Magazine turned 40, marking four decades of redefining music and cultural journalism<\/strong>. Launched in 1985 by Bob Guccione, Jr., SPIN didn\u2019t just cover music \u2014 it challenged the status quo, reshaped how artists were covered, and ultimately became the voice of a generation. At a time when the field was crowded with heavyweights, most notably <em>Rolling Stone<\/em>, SPIN carved out its own lane by embracing the raw, the alternative, and the stories others weren\u2019t telling, including important social stories.<\/p>\n<p>From its earliest days, SPIN championed the artists who would come to define entire movements. It gave a platform to groundbreaking acts long before they became household names, from R.E.M. and Nirvana to Public Enemy and Bj\u00f6rk. But more than that, it spoke directly to a generation that didn\u2019t see itself reflected in the glossy pages of the establishment press. Unafraid to take risks, SPIN\u2019s coverage often pushed boundaries \u2014 not just musically \u2014 cementing itself as a magazine with an edge. By the 1990s, it had surpassed <em>Rolling Stone<\/em> as the preeminent music publication of the era, defining the voice of Generation X with an authority that was sharp, rebellious, and unmistakably cool.<\/p>\n<p>More from Spin:<\/p>\n<ul>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2025\/05\/beck-bringing-an-orchestra-to-outside-lands\/\">Beck Bringing An Orchestra To Outside Lands<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2025\/05\/robert-glasper-blue-note-napa\/\">Robert Glasper, The Roots Set For Blue Note\u2019s Black Radio Experience<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2025\/05\/austin-city-limits-lineup\/\">Sabrina, Strokes, Hozier Sign On For Austin City Limits<\/a>\n\t\t<\/li>\n<\/ul>\n<p>To mark the occasion, I sat down with SPIN\u2019s founder, Bob Guccione Jr., for a candid conversation about the magazine\u2019s legacy. In typical Guccione fashion, he doesn\u2019t hold back. From the early struggles to the triumphs, the controversies, and the cultural moments that made SPIN what it was, he reflects on 40 years of impact with the same unfiltered honesty that made his magazine essential reading. Here, in his own words, is the story of SPIN \u2014 past, present, and future.<\/p>\n<\/p>\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"403\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/1985-May-1-340x403.jpg\" alt=\"\" class=\"wp-image-462561\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/1985-May-1-340x403.jpg 340w, https:\/\/static.spin.com\/files\/2025\/04\/1985-May-1-768x911.jpg 768w, https:\/\/static.spin.com\/files\/2025\/04\/1985-May-1-498x591.jpg 498w, https:\/\/static.spin.com\/files\/2025\/04\/1985-May-1.jpg 1280w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\"><figcaption class=\"wp-element-caption\"><strong>Energy and honesty. The first SPIN.<\/strong><\/figcaption><\/figure>\n<\/p>\n<p><strong>SPIN<\/strong>: <strong>When did you know it was something special?<\/strong><\/p>\n<p><strong>Guccione<\/strong>: I thought it was special from the first issue, because it was an extraordinary array of talents that produced it. But I didn\u2019t realize it until I held the first edition in my hands and read page after page and it was all so fluid and interesting and sparkly and bold. We weren\u2019t fettered to any record company, or any publicist, or any musician, or anything. It was genuine. It had the spirit of the best fanzine ever produced, but it was put into mainstream retail outlets and carried mainstream advertising.\u00a0<\/p>\n<p>I had this vague idea that the magazine should have all this energy and be honest, and should represent its generation the way <em>Rolling Stone<\/em> had represented a slightly older generation. I wanted a magazine for the next generation \u2014 which was then unnamed, but became named Generation X \u2014 and was listening to music and talking about things that weren\u2019t being represented in <em>Rolling Stone<\/em> or the mainstream press. I wanted a magazine that represented the raw youth culture that was just forming. I always said that SPIN was a magazine for young adults crossing the threshold from adolescence to adulthood.<\/p>\n<p>So this great unfettered energy manifested quite well, if roughly, in that first issue. And then after that, I suppose, we started breaking some big stories. We were inured in the culture and we were bringing truth to people that they weren\u2019t getting anywhere else, specifically around the AIDS column.<\/p>\n<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"726\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped-1290x726.jpg\" alt=\"\" class=\"wp-image-460940\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped-1290x726.jpg 1290w, https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped-340x191.jpg 340w, https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped-768x432.jpg 768w, https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped-1536x864.jpg 1536w, https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped-498x280.jpg 498w, https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped-1668x938.jpg 1668w, https:\/\/static.spin.com\/files\/2025\/04\/The_Orlando_Sentinel_1985_04_18_Page_52-cropped.jpg 1822w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\"><figcaption class=\"wp-element-caption\"><strong>Making music journalism exciting again: SPIN\u2019s birth as covered by the <em>Orlando Sentinel<\/em>, April 18, 1985.<\/strong><\/figcaption><\/figure>\n<\/p>\n<\/p>\n<p>The idea for SPIN came to me in a fraction of a second. I was putting my jacket on to go out for dinner and Cyndi Lauper was on the radio singing \u201cGirls Just Want To Have Fun\u201d and the thought came to me, \u201cEverybody just wants to have fun!\u201d And in that same, truncated moment, I saw in front of my eyes page layouts, with the typography \u2014 which I actually remembered and copied and ultimately published, including some of the headlines. Time stopped and it just came to me: all these pages came to me, headlines, section heads, articles, topics, and I thought, Oh wow, that\u2019s the magazine I should make.<\/p>\n<p>It happened all in the act of putting my jacket on. By the time I got my arms through my sleeves I thought, I can\u2019t do that. How do I start a magazine? I\u2019m only 28. I don\u2019t know. I just want to go out to dinner with my friends.<\/p>\n<p>Six weeks later I sat bolt upright in bed and thought, \u201cOh my God, it\u2019s not a question. It\u2019s a <em>vocation<\/em>. This is not something I get to decide. It has been decided.\u201d So I got up at 6 a.m. in my New York apartment, in my sweatpants, and took out sheets of paper and started drawing obsessively. I drew the whole magazine out, or most of it. Sure, we added to it, and I thought, that\u2019s it. I had no name for it, but I knew this was going to be the magazine I would do, and it was meant to be for my group of friends, and our age group and the music we were listening to, the culture we were consuming, the way we regarded the outside world, which was with tremendous distrust. Don\u2019t forget, it was the Reagan years.<\/p>\n<p>I was inspired by Jann Wenner, because I thought he was brilliant, and I thought <em>Rolling Stone<\/em> magazine had been brilliant, but it was turning a little soft and mushy and giving in to commercial concerns over cultural concerns. So I thought, \u201cWell, I\u2019ll do what he did, only I\u2019ll do it for now.\u201d<\/p>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"760\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-094300.png\" alt=\"\" class=\"wp-image-462515\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-094300.png 1120w, https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-094300-340x231.png 340w, https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-094300-768x521.png 768w, https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-094300-498x338.png 498w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\"><figcaption class=\"wp-element-caption\"><strong>Bob with his mum, Muriel, proud of her boy upon the release of Spike Lee\u2019s Guest Editor issue, October 1990. <\/strong><\/figcaption><\/figure>\n<\/p>\n<p><strong>Fifteen years ago you wrote a <a href=\"https:\/\/www.spin.com\/2010\/04\/bob-guccione-jr-discusses-starting-spin-magazine\/\">great piece<\/a> for the 25th anniversary that began: \u201cThe country had just re-upped Ronald Reagan as President, once again buying his snake oil vision of America as a curative for all that ails us. It was a time of bland plenty and artistic stagnation, and also of crippling need and artistic promise. The cold war was raging and dying.\u201d\u00a0Doesn\u2019t that seem like a parallel for what\u2019s going on now?<\/strong><\/p>\n<p>It could be, but I\u2019m afraid that the Cold War now might be heading in the opposite direction. And Reagan was Mahatma Gandhi meets Churchill meets every other great world leader by comparison to the fool and criminal that\u2019s running the office right now.<\/p>\n<p>These are dangerous times and I think the media needs to be more reactive and more bold. And the media is being intimidated. That\u2019s deliberate. He\u2019s deliberately intimidating the media. <a href=\"https:\/\/youtube.com\/shorts\/ihjycIIovms?si=nAsmEGX7Vg_18o1_\" target=\"_blank\">Arresting the Palestinian<\/a> activist was a way of intimidating the media. They\u2019re saying, \u201cThis guy spoke up. Look what happened to him. You know what\u2019s next for you.\u201d\u00a0<\/p>\n<p>I think we\u2019re living in the same times that Argentina and Chile lived in in the seventies, and Iran has become. I don\u2019t see the difference. We have a guy talking about annexing Greenland and taking the Panama Canal by force, I mean, isn\u2019t that exactly what Putin is doing? I think we live in terrible times and I\u2019d like to see more of the media more reflective of that. And I hope it is. I\u2019ve got to commend <em>Rolling Stone<\/em> for what they\u2019ve been doing. They\u2019ve done great work. Fantastic work. They\u2019re on top of it. They\u2019ve got balls. And we\u2019re doing a lot of good <a href=\"https:\/\/www.spin.com\/2025\/02\/oregon-drug-apocalypse\/\">cultural stories<\/a> on the site and in the magazine, which has come back to print recently.\u00a0<\/p>\n<p>I think we need more media covering more of the politics, taking a stand and making a statement.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-1404021341.jpg\" alt=\"\" class=\"wp-image-460948\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-1404021341.jpg 1024w, https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-1404021341-340x230.jpg 340w, https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-1404021341-768x519.jpg 768w, https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-1404021341-498x337.jpg 498w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\"><strong><em>Sovetskiy<\/em> SPIN: a 1985 SPIN shoot in Leningrad, Russia, U.S.S.R., with Viktor Tsoi, Yuri Kasparyan, Stingray, and the \u2018founder of Russian rock,\u2019 Boris Grebenschikov (with his son, Gleb), in Grebenschikov\u2019s flat. (Photo by Joanna Stingray via Getty Images)<\/strong><\/figcaption><\/figure>\n<\/p>\n<p><strong>How does SPIN 2.0 drop into this Trump 2.0 backdrop? Since returning as Editor Emeritus, you\u2019ve certainly done your share, including a highly controversial interview with RFK Jr. some say helped give him a platform to run for president, and ultimately become Secretary of Health and Human Services. Would you like to do more of that?<\/strong><\/p>\n<p>You\u2019re referring to <a href=\"https:\/\/www.spin.com\/2022\/01\/robert-f-kennedy-jr-interview-2022\/\">an interview I did with RFK Jr<\/a>. a couple of years ago when we were still in the pandemic, and he was famously espousing anti-vaccine sentiment. We argued a lot. And I would say out of the entire interview transcript, I took a third of it out because it was just rubbish. And a third of it was exaggerated or tilted. But a third was dead accurate. That\u2019s the third we published. He got to say his piece, which I thought is what\u2019s important. Everybody should say their piece, even if you don\u2019t agree with it, even if they\u2019re wrong, as long as you call them out for being wrong, or you allow others to call them out for being wrong.<\/p>\n<p>I think Kennedy was adding some discourse. That\u2019s powerful journalism, that\u2019s what we need more of. You know I\u2019m a great believer that free speech means free speech, including loonies. And I don\u2019t think Kennedy is a loonie, but he tilts the tables for his arguments. But call them out.<\/p>\n<\/p>\n<p>We\u2019ve done very unpopular stories in the history of the magazine. In 1986, we did the piece saying Live Aid was a bust and that the money it raised was going to the wrong guy and he was using it to buy weapons and furthering his cause in a civil war most people didn\u2019t even know existed.<\/p>\n<p>It was 1986. There was no social media, and most TV networks had eliminated their foreign correspondents and were relying on the AP. This story was going under the radar. We thought it was just a famine. No, it was a deliberately created famine as part of a civil war to crush rebels who wanted to form Eritrea. They eventually did, as you know, so we investigated what happened to Live Aid and what happened with the money it raised. It was terribly mismanaged and they gave the money to the Ethiopian dictator, who bought weapons, and let donated food rot on the docks.<\/p>\n<p><a href=\"https:\/\/www.spin.com\/2015\/07\/live-aid-the-terrible-truth-ethiopia-bob-geldof-feature\/\">We exposed that<\/a> and we were almost put out of business as a result. The music industry turned on us. They canceled every ad they had, and at that point 90% of SPIN\u2019s revenues were music ads. We had no ads, but we did that story and we stuck by it, because as I said at the time to my staff, I\u2019d rather fail for the right reasons than succeed for the wrong ones. And that became our guiding principle through the 12 and a half years I owned the magazine.<\/p>\n<p>A lot of that kind of journalism was not repeated for decades, but now we\u2019re looking to repeat that. And again I took a lot of heat, for the RFK Jr. thing. SPIN took a lot of heat. People were upset. Well, that\u2019s good. We should upset them, they should get woken up out of this torpor we\u2019re in.<\/p>\n<\/p>\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1145\" height=\"759\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-095436.png\" alt=\"\" class=\"wp-image-462521\" style=\"width:1145px;height:auto\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-095436.png 1145w, https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-095436-340x225.png 340w, https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-095436-240x160.png 240w, https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-095436-768x509.png 768w, https:\/\/static.spin.com\/files\/2025\/04\/Screenshot-2025-04-22-095436-498x330.png 498w\" sizes=\"auto, (max-width: 1145px) 100vw, 1145px\"><figcaption class=\"wp-element-caption\"><strong>Ed Rasen, SPIN\u2019s first Executive Editor, 1985.<\/strong><\/figcaption><\/figure>\n<\/p>\n<p><strong>That said, could you have launched this magazine today in a world where most people are getting their news from social media feeds and professional journalism has become so fragmented and come under attack?<\/strong><\/p>\n<p>The answer is, no, you could not do it today because the times are so profoundly different. But you could do a new version of it, and the times are calling out for strong, opinionated journalism, making powerful, bold statements, and saying, \u201cThis is wrong. This is bad.\u201d Not just a tit for tat. Somebody says, \u201cOh, the government\u2019s bloated and it\u2019s great that he\u2019s cutting it.\u201d And someone else says, \u201cThat\u2019s not the way to do it, you know. And, by the way, we\u2019re cutting things to help the rich.\u201d<\/p>\n<p>I think we\u2019re in too many silos. I don\u2019t think Substack is broad enough for enough voices to penetrate the mainstream. TikTok is wrong because it\u2019s too frivolous and stupid. It\u2019s hard to get real news in a two- to three-minute video. We need the existing mainstream news media to get tougher, but you have situations like the <em>Washington Post<\/em>. It\u2019s not so much that [owner] Jeff Bezos agrees with Trump. It\u2019s that Bezos has businesses that Trump can affect that are far more important to him than the <em>Washington Post<\/em>.<\/p>\n<p>What Bezos should do is sell it, because he\u2019s going to end up killing it and helping destroy faith in mainstream newspapers.<\/p>\n<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"1024\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-172358150.jpg\" alt=\"\" class=\"wp-image-460972\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-172358150.jpg 601w, https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-172358150-340x579.jpg 340w, https:\/\/static.spin.com\/files\/2025\/04\/GettyImages-172358150-498x849.jpg 498w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\"><figcaption class=\"wp-element-caption\"><strong>Sheila E at a SPIN party on November 19, 1987 at Club 1018 in New York City. (Photo by Ron Galella, Ltd.\/Ron Galella Collection via Getty Images)<\/strong><\/figcaption><\/figure>\n<\/p>\n<p><strong>Do you have any regrets about anything you published?<\/strong><\/p>\n<p>Not journalistically. But we made mistakes in music reporting a lot of times. I regret putting <a href=\"http:\/\/www.lisastansfield.net\/latest--blog\/may-20th-2015\" target=\"_blank\">Lisa Stansfield on the cover<\/a> because it didn\u2019t sell, and it made us look like we were following a trend! I just thought she was going to be hot. She wasn\u2019t hot, that was it. Thankfully, we didn\u2019t put Paula Abdul on the cover, which was one of my ideas. I was talked out of it.<\/p>\n<p><strong>What is the best story about your days and SPIN that\u2019s never been told or published?<\/strong><\/p>\n<p>One of my favorites was that we were coming up to our 100th issue, and I thought we should do something to make a big deal out of it to attract readers and advertisers.<\/p>\n<p>So we sold it as \u201cthe biggest issue in the history of the magazine,\u201d and it was tremendously successful. It came out and it was a great issue and the whole thing was perfectly done. And later an intern walked up to me and said, \u201cMr. Guccione, you didn\u2019t count it right, it was the 101st issue.\u201d I said to her, \u201cwell, that\u2019s rock \u2018n\u2019 roll!\u201d And no one knows that story, I don\u2019t think.<\/p>\n<\/p>\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"412\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/1993-Nov-oops-100th-1-340x412.jpg\" alt=\"\" class=\"wp-image-460936\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/1993-Nov-oops-100th-1-340x412.jpg 340w, https:\/\/static.spin.com\/files\/2025\/04\/1993-Nov-oops-100th-1-768x931.jpg 768w, https:\/\/static.spin.com\/files\/2025\/04\/1993-Nov-oops-100th-1-1267x1536.jpg 1267w, https:\/\/static.spin.com\/files\/2025\/04\/1993-Nov-oops-100th-1-498x604.jpg 498w, https:\/\/static.spin.com\/files\/2025\/04\/1993-Nov-oops-100th-1.jpg 1280w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\"><figcaption class=\"wp-element-caption\"><strong>Oops \u2014 don\u2019t tell anyone, but this was actually the 101st.<\/strong><\/figcaption><\/figure>\n<\/p>\n<p><strong>Sounds like you cranked that one up to 11. Do you have any practical insight you can give contemporary readers of SPIN today about how they can get more out of music culture. Obviously, the recording industry has changed a lot.<\/strong><\/p>\n<p>I would advise them to turn off streaming and go to a record store. They\u2019re still there and you can find them. Walk in and just start browsing. Pick up old records. Pick up new records. Ask the guy in the record story what he listens to.<\/p>\n<p>That\u2019s what I would recommend, because that element of discovery is gone. It\u2019s not discovery when a mechanical algorithm tells you what to listen to next.<\/p>\n<p>And I would say read more about music. Don\u2019t get your musical impulses from Tiktok, because it\u2019s just a different way of using algorithms. So I would just say \u201cUse the Force, Luke,\u201d and just walk into a record store.<\/p>\n<p>Turn off the machines and go out, and physically experience music in three dimensions, either in a dusty record store or or a smoky club. Well, they\u2019re not smoky anymore, are they, but they\u2019re airless.<\/p>\n<\/p>\n<figure class=\"wp-block-image aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"340\" height=\"405\" src=\"https:\/\/static.spin.com\/files\/2025\/04\/SPIN-cover-1989-Nov-340x405.png\" alt=\"\" class=\"wp-image-462736\" srcset=\"https:\/\/static.spin.com\/files\/2025\/04\/SPIN-cover-1989-Nov-340x405.png 340w, https:\/\/static.spin.com\/files\/2025\/04\/SPIN-cover-1989-Nov-768x915.png 768w, https:\/\/static.spin.com\/files\/2025\/04\/SPIN-cover-1989-Nov-498x593.png 498w, https:\/\/static.spin.com\/files\/2025\/04\/SPIN-cover-1989-Nov.png 1280w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\"><figcaption class=\"wp-element-caption\"><strong>\u201cTurn off the machines and go out,\u201d says Guccione. \u201cPhysically experience music in three dimensions.\u201d<\/strong><\/figcaption><\/figure>\n<\/p>\n<p><strong>Speaking of machine algorithms, we asked one \u2014 ChatGPT \u2014 to come up with some questions that the 1985 version of Bob Guccione Jr. would ask you, the 2025 version. It came up with some pretty good questions. Is it okay if we ask a few?<\/strong><\/p>\n<p>Ha, I don\u2019t mind, but remember that 1985 was a stupid version of me.<\/p>\n<\/p>\n<p><strong>As that may be, his first question is: \u201cSo did we sell out or did we stay true to our vision of <em>SPIN<\/em> magazine?\u201d<\/strong><\/p>\n<p>That\u2019s easy, we stayed true to the vision. And we never sold out. I\u2019ll tell you another story no one\u2019s heard outside of SPIN: One day my publisher came to me in 1985 when we just had a couple of issues under our belt and she said, \u201cBudweiser wants to take double-page [advertising] spreads in every issue.\u201d<\/p>\n<p>I said, \u201cThat\u2019s fantastic,\u201d but she adds that it\u2019s contingent on us doing a story on the \u2018Budweiser Band.\u2019 It\u2019s Budweiser\u2019s house band. They go around playing in clubs and \u201cthey\u2019re really, really good,\u201d she said.<\/p>\n<p>I said, \u201cNo, they\u2019re not really, really good, because if they were, they wouldn\u2019t be the house band for Budweiser.\u201d<\/p>\n<p>I love Budweiser and they became one of our biggest advertisers, but I wouldn\u2019t do it. She came back later in the day and persisted, and I told her \u201cIf I do it once, I might do it twice. If I don\u2019t do it once, I can never do it twice.\u201d That became one of our guiding principles.<\/p>\n<\/p>\n<p><strong>Bob 1985\u2019s second question: \u201cBe honest, did we actually change music journalism? Or did we just piss people off.\u201d<\/strong><\/p>\n<p>Both. By the way, the 1985 version actually is smarter than me, because I wasn\u2019t that smart then!\u00a0<\/p>\n<p>We did both, because sometimes pissing people off is just for the fun of it, but quite often it\u2019s part of a signal to the constituents. The music industry thinks they own you, but the music industry \u2014 or any cultural industry for that matter \u2014 doesn\u2019t, because I\u2019ve always said we work for the reader.<\/p>\n<p>The readers are our shareholders, that\u2019s it. We always work for them. They\u2019re our master, not anybody else, not the advertisers, not the distributors, and not the music industry. And that was again a very simple, clear philosophy. So we\u2019ve pissed people off sometimes to show an irreverence. It was our magazine and we could have fun with it.<\/p>\n<\/p>\n<p><strong>Last question from Bob 1985: \u201cWhich artist did we totally get wrong? Praise them when we shouldn\u2019t have or trashed them when they were actually brilliant.\u201d<\/strong><\/p>\n<p>Who did we get wrong, that\u2019s interesting. I mean some of it was just opinion, but we made fun of Sting, just because he\u2019s a bit pompous. But he really is a great musician and a very brilliant man. Did we get it wrong? No, we were sort of tweaking his nose because he was a bit pompous.<\/p>\n<p>What did we miss? Not much that I can\u2019t think of. I mean, I\u2019m sure we missed a few musicians here and there. We didn\u2019t miss hip-hop! We were the first to be all over that of really any mainstream music magazines. Even Black magazines didn\u2019t cover hip-hop in the beginning. It was very obscure.<\/p>\n<p>Obviously, we were all over grunge and Nirvana long, long before anybody else. And frankly, we were onto World Music long before anybody else.<\/p>\n<p>Bear in mind, I don\u2019t get the credit for that. I can take the credit for 1% of that. The other 99% goes to my editors who just really cared.<\/p>\n<p>What I will take credit for is giving them the green light to follow their noses \u2014 you know, their instincts \u2014 and it always paid off for us.<\/p>\n<p>What did we get wrong? We probably praised a few people that were no good. There was a little bit of collateral detritus. We liked an album, and it didn\u2019t go anywhere. We praised Bronski Beat, but we didn\u2019t realize they had already broken up before the first issue came out. The writer had asked them to keep it quiet, so he\u2019d still get paid. But we didn\u2019t get that one wrong. That\u2019s still one of the great albums, I think, of the last 40 years. So no, I don\u2019t know. Honestly, I can\u2019t say that we really missed a trend or a person.<\/p>\n<p>To see our running list of the top 100 greatest rock stars of all time, <a href=\"https:\/\/www.spin.com\/2021\/07\/the-greatest-rock-stars-of-all-time\/?utm_source=yahoo&amp;utm_medium=bottomlink&amp;utm_campaign=yahoolink\">click here<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>On March 19, SPIN Magazine turned 40, marking four decades of redefining music and cultural journalism. Launched in 1985 by Bob Guccione, Jr., SPIN didn\u2019t just cover music \u2014 it&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,31,24,1],"tags":[],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-bob-guccione-jr","category-features","category-pushly","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}