{"id":3461,"date":"2025-07-08T01:18:30","date_gmt":"2025-07-08T01:18:30","guid":{"rendered":"https:\/\/musictechohio.online\/site\/big-machine-ascend-music-joel-klaiman\/"},"modified":"2025-07-08T01:18:30","modified_gmt":"2025-07-08T01:18:30","slug":"big-machine-ascend-music-joel-klaiman","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/big-machine-ascend-music-joel-klaiman\/","title":{"rendered":"Big Machine Label Group Launches Ascend Music With Joel Klaiman, Promises \u2018Game-Changing Music\u2019"},"content":{"rendered":"
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\n\tBig\u00a0Machine\u00a0Label Group\u00a0has launched the cross-genre label imprint Ascend Music in partnership with music industry executive Joel Klaiman<\/strong>. Ascend Music will specialize in breaking and amplifying artists across various musical genres.<\/p>\n

\n\tThe label imprint\u2019s initial artist signing is set to be revealed later this week.<\/p>\n

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\t\t\t\t\tBig Machine Label Group to Celebrate 20 Years With Nashville\u00a0Concert\t\t<\/p>\n<\/h3><\/div>\n

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\n\tBMLG founder\/chairman\/CEO Scott Borchetta<\/strong> and ASCEND4M founder\/CEO Klaiman initially joined forces in 2008 to promote Taylor Swift\u2019s hit \u201cLove Story,\u201d which reached No. 4 on the Billboard Hot 100<\/a>, spent two weeks atop the Country Airplay chart and topped the Pop Airplay chart.<\/p>\n

\n\tAs then-executive vp of promotion & artist development for Republic Records, Klaiman played an essential role in working with Borchetta and Big Machine on Swift\u2019s albums Fearless<\/em>, Speak Now <\/em>and Red<\/em>, earning global success spanning multiple musical genres.<\/p>\n

\n\tBorchetta founded Big Machine Label Group in 2005; the label group\u2019s current roster<\/a> includes Thomas Rhett, Riley Green, Brett Young, Midland and The Jack Wharff Band.<\/p>\n

\n\tKlaiman launched the global music and entertainment marketing and consulting agency ASCEND4M in 2023. He has also previously worked at Columbia Records.<\/p>\n

\n\t\u201cJoel\u2019s energy, vision, and passion are contagious, and he never leaves any stone unturned when he\u2019s working with an artist,\u201d Borchetta said in a statement. \u201cHe\u2019s bringing great artists to the partnership, and we will be wasting no time in getting out some game-changing music.\u201d<\/p>\n

\n\t\u201cAfter witnessing first-hand Scott\u2019s entrepreneurial vision and his deep commitment to fostering an artist-first, development-driven culture, it\u2019s a dream come true to collaborate with him and the BMLG team again,\u201d Klaiman added. \u201cThis new venture will fuel the growth of our artists and expand Ascend Music\u2019s global repertoire \u2013 aligned with both our companies\u2019 shared vision and a strategy that unlocks exciting opportunities for all involved.\u201d<\/p>\n<\/div>\n<\/div>\n

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Big\u00a0Machine\u00a0Label Group\u00a0has launched the cross-genre label imprint Ascend Music in partnership with music industry executive Joel Klaiman. Ascend Music will specialize in breaking and amplifying artists across various musical genres.…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2465,387,94,1294],"tags":[],"class_list":["post-3461","post","type-post","status-publish","format-standard","hentry","category-big-machine-label-group","category-business","category-music-news","category-record-labels"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/3461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=3461"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/3461\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=3461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=3461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=3461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}