{"id":3670,"date":"2025-07-15T11:30:00","date_gmt":"2025-07-15T11:30:00","guid":{"rendered":"https:\/\/musictechohio.online\/site\/hoa-korean-brit-pop\/"},"modified":"2025-07-15T11:30:00","modified_gmt":"2025-07-15T11:30:00","slug":"hoa-korean-brit-pop","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/hoa-korean-brit-pop\/","title":{"rendered":"Korean Brit Pop"},"content":{"rendered":"<div>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.spin.com\/files\/2025\/07\/HOAProfile_01-resized.jpg\" width=\"1290\" height=\"860\" alt=\"\"><\/figure>\n<p><strong>I don\u2019t remember how I discovered the British-invasion-inspired band HOA, but I was confused<\/strong> when I came across one of the group\u2019s 2024 singles, \u201cTomorrow and Tomorrow (I Love You).\u201d The music sounded uncannily like the Beatles and the band even looked like them.\u00a0\u00a0<\/p>\n<p>In the video, HOA are huddled together in a cramped living room, pink and green floral curtains behind them. The drummer sits behind a simple snare drum and high hat, the lead guitarist playing what appears to be a red Gretsch sitting on the couch, the rhythm guitarist on acoustic, and the bassist playing what looks like a H\u00f6fner violin bass.\u00a0<\/p>\n<p>More from Spin:<\/p>\n<ul>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2025\/07\/jeff-tweedy-triple-album\/\">Jeff Tweedy Triples Up On New LP, \u2018Twilight Override\u2019<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2025\/07\/will-you-also-be-seduced-by-the-beta-bands-dry-the-rain\/\">Will You Also Be Seduced By the Beta Band\u2019s \u201cDry the Rain?\u201d<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2025\/07\/its-going-to-be-the-best-fucking-festival-experience-of-your-life-how-pickathon-survives-in-corporate-america\/\">\u2018It\u2019s Going to Be the Best Fucking Festival Experience of Your Life\u2019: How Pickathon Survives in Corporate America<\/a>\n\t\t<\/li>\n<\/ul>\n<p>But one distinctive factor: they are Korean. Were they lipsynching? They sounded so Beatles-like, with those early-\u201960s melodic harmonies and tight musicianship. It turns out, no, they were not lipsynching at all.\u00a0<\/p>\n<p>Kim Kyumock (keyboard &amp; second guitar), Jeong Jongbeom (drums), Kim Hwi (lead guitar), and Lim Jinhwa (bass &amp; vocals) formed <a href=\"https:\/\/open.spotify.com\/artist\/2oz9zN3Vtp4RnFZOlsGNCu\" target=\"_blank\">HOA<\/a> \u2014 which in Korean roughly means, \u201ca me who can be liked\u201d \u2014 something we can all relate to \u2014 in 2015, and since then have released a mix of original songs such as \u201cPush Man,\u201d \u201cI Don\u2019t Know Why,\u201d and, most recently, \u201cDon\u2019t Be A Loser.\u201d They also release damn good Beatles cover songs, from \u201cIf I Fell\u201d to \u201cHey Jude,\u201d as well as covers of <a href=\"https:\/\/youtu.be\/PuK1Qc-JY4g?si=I5um25_FkCi4xwCd\" target=\"_blank\">other Brit Pop bands<\/a>.\u00a0<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<lite-youtube videoid=\"kRlb3L0rTfE\" style=\"bottom: 0; height: 100%; left: 0; position: absolute; right: 0; top: 0; width: 100%; max-width:100%;\"><\/lite-youtube>\n<\/div>\n<\/figure>\n<p>\u201cThe sound of that era, as I hear it now\u2026is incredibly fascinating,\u201d says Kyumock. \u201cIt feels wonderfully vintage yet undeniably sophisticated \u2014 a captivating blend of classic and trendy elements.\u201d\u00a0<\/p>\n<p>HOA\u2019s Beatles covers have modest viewership on YouTube, but their original songs have tens of thousands of views.\u00a0<\/p>\n<p>\u201cMany people have said this is music they can enjoy with their grandfather and father,\u201d says Jinhwa. \u201cImagining multiple generations dancing and singing together in one place through our music makes me incredibly happy.\u201d<\/p>\n<p>The band had its first overseas performance at Jakarta\u2019s <a href=\"https:\/\/lalalafest.com\/\" target=\"_blank\">Lalala Festival<\/a> last year and plans on touring more in 2025, along with releasing more singles before doing a full-length album.\u00a0<\/p>\n<p>\u201cIf Paul or Ringo were to come across our videos, I\u2019d be delighted,\u201d says Kyumock. \u201cIt would be wonderful to remind them they are still revered and influential musicians among younger generations here in East Asia.\u201d<\/p>\n<p>To see our running list of the top 100 greatest rock stars of all time, <a href=\"https:\/\/www.spin.com\/2021\/07\/the-greatest-rock-stars-of-all-time\/?utm_source=yahoo&amp;utm_medium=bottomlink&amp;utm_campaign=yahoolink\">click here<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>I don\u2019t remember how I discovered the British-invasion-inspired band HOA, but I was confused when I came across one of the group\u2019s 2024 singles, \u201cTomorrow and Tomorrow (I Love You).\u201d&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2646,31,2647,24],"tags":[],"class_list":["post-3670","post","type-post","status-publish","format-standard","hentry","category-beatles","category-features","category-hoa","category-pushly"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/3670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=3670"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/3670\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=3670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=3670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=3670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}