{"id":4051,"date":"2025-07-28T16:27:12","date_gmt":"2025-07-28T16:27:12","guid":{"rendered":"https:\/\/musictechohio.online\/site\/vogue-magazine-ai-model-ad\/"},"modified":"2025-07-28T16:27:12","modified_gmt":"2025-07-28T16:27:12","slug":"vogue-magazine-ai-model-ad","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/vogue-magazine-ai-model-ad\/","title":{"rendered":"Subscribers to Fashion Magazine Vogue Disgusted When They Realize Where Its New Two-Page &#8220;Photos&#8221; Really Came From"},"content":{"rendered":"<div>\n<div><img width=\"1200\" height=\"630\" src=\"https:\/\/wordpress-assets.futurism.com\/2025\/07\/vogue-magazine-ai-model-ad.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Subscribers to the fashion and lifestyle magazine Vogue were horrified after spotting a double-page ad that featured an AI-generated model.\" style=\"margin-bottom: 15px;\" decoding=\"async\" loading=\"lazy\"><\/div>\n<p>Subscribers to the iconic fashion and lifestyle magazine <em>Vogue<\/em> <a href=\"https:\/\/www.the-independent.com\/life-style\/vogue-ai-models-guess-advert-b2797224.html\">were horrified<\/a> after spotting a double-page ad for the brand Guess, featuring a blonde model who didn&#8217;t look <em>quite<\/em> right.<\/p>\n<p>Unsurprisingly, a\u00a0small caption in the top left-hand corner revealed that the two images, which showed the fake model sporting two different looks, were &#8220;produced&#8221; by AI marketing company Seraphinne Vallora.<\/p>\n<p><em>Vogue<\/em> isn&#8217;t just another fashion rag; it&#8217;s a flagship brand of\u00a0Cond\u00e9 Nast&#8217;s publishing empire, as well as a legendary magazine with a history stretching back into the 1800s.<\/p>\n<p>As such, users on social media reacted with outrage, vowing to end their subscriptions after the affront.<\/p>\n<p>&#8220;The downfall of <em>Vogue<\/em>,&#8221; one user <a href=\"https:\/\/x.com\/streetlightsdy\/status\/1948387418668781727\">tweeted<\/a>. &#8220;Their covers are trash. No creativity. and now using AI.&#8221;<\/p>\n<p>Others warned it could set a dangerous precedent: a dystopian race to the bottom as former titans of style and cultural innovation become more concerned about bottom lines than human creativity.<\/p>\n<p>&#8220;<em>Vogue<\/em>, the biggest magazine in the world, allowed AI in their publication,&#8221; another user <a href=\"https:\/\/x.com\/malbwgaf\/status\/1948403054312673451\">tweeted<\/a>, &#8220;which is going to set a precedent for all the other publications who quietly thought about it but were too scared of public backlash to do the same.&#8221;<\/p>\n<p>The incident highlights how the use of generative AI, particularly in creative fields such as fashion or art, has generated a huge amount of societal blowback, with critics saying the tech is already <a href=\"https:\/\/www.bloodinthemachine.com\/p\/the-artists-fighting-against-ai-are\">putting human creators out of work<\/a>\u00a0by replacing them with an inferior product \u2014 which, for good measure, was created by ingesting their work without permission.<\/p>\n<p>Others voiced concerns that using AI models could exacerbate the social issue of unrealistic beauty standards, in the most crass way possible.<\/p>\n<p>&#8220;Guess using AI models in <em>Vogue<\/em> is creating impossible and irresponsible beauty standards,&#8221; Australian lawmaker David Shoebridge <a href=\"https:\/\/x.com\/DavidShoebridge\/status\/1949585707191914947\">tweeted<\/a>. &#8220;These digitally &#8216;perfect&#8217; bodies don\u2019t exist \u2014 but the mental health damage to young people will be real.&#8221;<\/p>\n<p>As the <a href=\"https:\/\/www.bbc.com\/news\/articles\/cgeqe084nn4o\"><em>BBC<\/em> reports<\/a>, Seraphinne Vallora was approached by Guess&#8217; cofounder, Paul Marciano, on Instagram.<\/p>\n<p>&#8220;We created ten draft models for him and he selected one brunette woman and one blonde that we went ahead and developed further,&#8221; 25-year-old Seraphinne Vallora cofounder Valentina Gonzalez told the broadcaster, claiming that it was a complicated process to generate the images.<\/p>\n<p>However, the\u00a0resulting work proved extremely controversial.<\/p>\n<p>&#8220;Either Guess is doing this to create a talking point and get free publicity or they want to cut costs and don&#8217;t think about the implications of that,&#8221; model Felicity Hayward told the <em>BBC<\/em>, describing the use of AI models as &#8220;lazy and cheap.&#8221;<\/p>\n<p>Gonzalez defended her company&#8217;s work, arguing that &#8220;we don&#8217;t create unattainable looks&#8221; and that the Guess model &#8220;looks quite realistic.&#8221;<\/p>\n<p>But judging by the reactions online, that rationale is failing to land.<\/p>\n<p>&#8220;&#8216;We didn&#8217;t have money to hire actual models, so now we&#8217;re helping other companies not hire models either!'&#8221; one Reddit user <a href=\"https:\/\/www.reddit.com\/r\/popculturechat\/comments\/1m9t7gr\/comment\/n5aalpr\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\">mocked<\/a>.<\/p>\n<p>&#8220;Women are being held to unrealistic beauty standards by these magazines and now the beauty standards are going to be set by people who don&#8217;t even exist?!&#8221; another user <a href=\"https:\/\/www.reddit.com\/r\/popculturechat\/comments\/1m9t7gr\/comment\/n59hwhe\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\">wrote<\/a>.<\/p>\n<p>Others warned that <em>Vogue<\/em> is celebrating the death of human creativity by resorting to AI slop.<\/p>\n<p>&#8220;We\u2019re so f*cked creatively as a society,&#8221; one Reddit user <a href=\"https:\/\/www.reddit.com\/r\/popculturechat\/comments\/1m9t7gr\/comment\/n59js60\/?utm_source=share&amp;utm_medium=web3x&amp;utm_name=web3xcss&amp;utm_term=1&amp;utm_content=share_button\">lamented<\/a>. &#8220;Why put any time into learning to draw, paint, photograph, write when AI can do it for you instantly, and you can be churning out content immediately. It\u2019s f*cking devastating.&#8221;<\/p>\n<p><strong>More on generative AI:<\/strong> <em><a href=\"https:\/\/futurism.com\/chatgpt-legal-questions-court\">If You&#8217;ve Asked ChatGPT a Legal Question, You May Have Accidentally Doomed Yourself in Court<\/a><\/em><\/p>\n<p>The post <a href=\"https:\/\/futurism.com\/vogue-magazine-ai-model-ad\">Subscribers to Fashion Magazine Vogue Disgusted When They Realize Where Its New Two-Page &#8220;Photos&#8221; Really Came From<\/a> appeared first on <a href=\"https:\/\/futurism.com\/\">Futurism<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Subscribers to the iconic fashion and lifestyle magazine Vogue were horrified after spotting a double-page ad for the brand Guess, featuring a blonde model who didn&#8217;t look quite right. Unsurprisingly,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,2977,100,152],"tags":[],"class_list":["post-4051","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-fashion","category-media","category-tech"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/4051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=4051"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/4051\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=4051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=4051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=4051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}