{"id":5086,"date":"2025-09-09T15:14:20","date_gmt":"2025-09-09T15:14:20","guid":{"rendered":"https:\/\/musictechohio.online\/site\/orson-welles-estate-disgusted-amazon-ai-remake\/"},"modified":"2025-09-09T15:14:20","modified_gmt":"2025-09-09T15:14:20","slug":"orson-welles-estate-disgusted-amazon-ai-remake","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/orson-welles-estate-disgusted-amazon-ai-remake\/","title":{"rendered":"Orson Welles&#8217; Estate Disgusted by Amazon Remaking His Movie Using AI"},"content":{"rendered":"<div>\n<div><img width=\"2400\" height=\"1260\" src=\"https:\/\/wordpress-assets.futurism.com\/2025\/09\/orson-welles-estate-disgusted-amazon-ai-remake.jpg\" class=\"attachment-full size-full wp-post-image\" alt='The estate for the late director Orson Welles is furious that Amazon and is going to use AI to \"bring back to life\" his lost masterpiece.' style=\"margin-bottom: 15px;\" decoding=\"async\" loading=\"lazy\"><\/div>\n<p>Amazon is planning to use artificial intelligence to <a href=\"https:\/\/futurism.com\/amazon-startup-orson-welles-ai\">recreate destroyed footage<\/a> from Orson Welles&#8217; 1942 film &#8220;The Magnificent Ambersons&#8221; \u2014 but the late directors&#8217; estate is calling bull.<\/p>\n<p>In a <a href=\"https:\/\/variety.com\/2025\/film\/news\/orson-welles-estate-blasts-ai-magnificent-ambersons-ending-1236509523\/\">statement to\u00a0<em>Variety<\/em><\/a>, a spokesperson for David Reeder, whose Reeder Brand Management handles Welles&#8217; estate on behalf of the auteur&#8217;s daughter Beatrice, said that the family hadn&#8217;t been informed of the project, which is slated to generate with AI the final 43 minutes of the film.<\/p>\n<p>Edward Saatchi, the CEO of the Showrunner AI video app that <a href=\"https:\/\/www.businessinsider.com\/fable-amazon-funding-showrunner-platform-pitch-deck-hollywood-studios-2025-7\">Amazon recently invested in<\/a>, told <em>CNBC<\/em>&#8216;s &#8220;<a href=\"https:\/\/www.nbcnews.com\/pop-culture\/movies\/orson-welles-the-magnificent-ambersons-artificial-intelligence-rcna229337\">Squawk Box<\/a>&#8221; last week that he and <a href=\"https:\/\/www.rosebrian.com\/work\">indie filmmaker Brian Rose<\/a> want to resurrect that &#8220;lost&#8221; footage from Welles &#8220;ruined masterpiece&#8221; and bring the film &#8220;back to life.&#8221;<\/p>\n<p>They plan to do so by shooting sequences with live actors and then face-swapping their likenesses with AI recreations of the movie&#8217;s original cast. Helmed by <a href=\"https:\/\/www.linkedin.com\/in\/tomclive\/?originalSubdomain=uk\">web dev-turned-VFX maestro<\/a> Tom Clive, it sounds like the &#8220;Ambersons&#8221; effects will constitute an updated version of the kind of movie magic that&#8217;s been used for everything from the <a href=\"https:\/\/beforesandafters.com\/2024\/07\/05\/how-a-tracking-algorithm-helped-insert-tom-hanks-into-news-scenes-with-historical-figures-in-forrest-gump\/\">inclusion of Richard Nixon<\/a> and other historic figures in Forrest Gump more than 30 years ago to the posthumous CGI additions of actors Peter Cushing in 2016&#8217;s &#8220;Rogue One&#8221; \u2014 which <a href=\"https:\/\/www.euronews.com\/culture\/2024\/09\/10\/disney-sued-for-using-peter-cushings-likeness-in-star-wars-22-years-after-his-death\">spawned a lengthy court battle<\/a> with Disney \u2014 and Carrie Fisher in &#8220;<a href=\"https:\/\/www.esquire.com\/entertainment\/movies\/a30429072\/was-carrie-fisher-cgi-in-star-wars-the-rise-of-skywalker\/\">The Rise of Skywalker<\/a>&#8221; in 2019.<\/p>\n<p>To call &#8220;Ambersons&#8221; a lost masterpiece isn&#8217;t exactly an overstatement. Welles&#8217; film adaptation of a 1918 <a href=\"https:\/\/www.britannica.com\/topic\/The-Magnificent-Ambersons-novel\">Pulitzer-winning novel<\/a> of the same name by author Booth Tarkington takes on societal change around the early 20th century \u2014 but his raw cut was <a href=\"https:\/\/www.npr.org\/2023\/07\/03\/1184839653\/orson-welles-the-magnificent-ambersons\">significantly modified by Golden Age studio RKO<\/a>, removing nearly an hour of footage and changing the ending to a happier one.<\/p>\n<p>Though the directors&#8217; notes for the original ending survived, the studio burned the raw footage it had removed, leaving Welles&#8217; vision for the film slashed and his heart broken.<\/p>\n<p>&#8220;They destroyed &#8216;Ambersons,'&#8221; the director famously lamented, &#8220;and it destroyed me.&#8221;<\/p>\n<p>Though\u00a0there are rumors of a copy <a href=\"https:\/\/www.thelostprint.com\/\">floating around somewhere in Brazil<\/a>, it does not appear that Showrunner, the &#8220;<a href=\"https:\/\/www.creativebloq.com\/ai\/ai-art\/i-just-tried-the-netflix-of-ai-and-enjoyed-it-far-more-than-i-wanted-to\">Netflix of AI<\/a>,&#8221; has procured it. As such, this AI-generated resurrection is far from what Welles&#8217; family \u2014 which collaborated earlier this year with the <a href=\"https:\/\/variety.com\/2025\/digital\/news\/orson-welles-ai-voice-storyrabbit-audio-storytelling-app-1236406112\/\">AI storytelling app Storyrabbit<\/a> to allow it to use his famous baritone as a narrator \u2014 wants to happen.<\/p>\n<p>&#8220;In general, the estate has embraced AI technology to create a voice model intended to be used for [voiceover] work with brands,&#8221; the estate told\u00a0<em>Variety<\/em> through a spokesperson. &#8220;That said, this attempt to generate publicity on the back of Welles&#8217; creative genius is disappointing, especially as we weren\u2019t even given the courtesy of a heads up.&#8221;<\/p>\n<p>&#8220;While AI is inevitable, it still cannot replace the creative instincts resident in the human mind,&#8221; the Welles estate continued, &#8220;which means this effort to make &#8216;Ambersons&#8217; whole will be a purely mechanical exercise without any of the uniquely innovative thinking or a creative force like Welles.&#8221;<\/p>\n<p>On the scale of celebrity AI resurrections, which range from some podcasters&#8217; <a href=\"https:\/\/futurism.com\/the-byte\/george-carlin-ai-special-deleted\">gruesome and unauthorized use<\/a> of George Carlin&#8217;s voice for a &#8220;comedy special&#8221; last year to <a href=\"https:\/\/futurism.com\/rod-stewart-ozzy-osbourne-ai-slop\">Rod Stewart&#8217;s creepy selfie homage<\/a>\u00a0to the recently-passed Ozzy Osbourne, this one probably isn&#8217;t the worst.<\/p>\n<p>Still, it&#8217;s a shame to see an AI company treat the estate of a beloved director so inconsiderately \u2014 especially because,\u00a0given their deal with Storyrabbit,\u00a0the Welles family isn&#8217;t even opposed to the technology in the first place.<\/p>\n<p><strong>More on AI and entertainment: <\/strong><a href=\"https:\/\/futurism.com\/amazon-deploying-ai-dubs-movies\"><em>In Further Assault on Cinema, Amazon Is Deploying AI-Aided Dubs on Streaming Movies<\/em><\/a><\/p>\n<p>The post <a href=\"https:\/\/futurism.com\/orson-welles-estate-disgusted-amazon-ai-remake\">Orson Welles&#8217; Estate Disgusted by Amazon Remaking His Movie Using AI<\/a> appeared first on <a href=\"https:\/\/futurism.com\/\">Futurism<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon is planning to use artificial intelligence to recreate destroyed footage from Orson Welles&#8217; 1942 film &#8220;The Magnificent Ambersons&#8221; \u2014 but the late directors&#8217; estate is calling bull. In a&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[192,530,857,177,3213],"tags":[],"class_list":["post-5086","post","type-post","status-publish","format-standard","hentry","category-ai-video","category-ai-voice","category-amazon","category-artificial-intelligence","category-entertainment"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=5086"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5086\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=5086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=5086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=5086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}