{"id":5518,"date":"2025-09-27T13:45:00","date_gmt":"2025-09-27T13:45:00","guid":{"rendered":"https:\/\/musictechohio.online\/site\/lionsgate-movies-ai\/"},"modified":"2025-09-27T13:45:00","modified_gmt":"2025-09-27T13:45:00","slug":"lionsgate-movies-ai","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/lionsgate-movies-ai\/","title":{"rendered":"Lionsgate\u2019s Attempt to Create Movies Using AI Has Crumbled Into Disaster"},"content":{"rendered":"
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Though moviegoers certainly have an appetite for franchise slop these days, it\u2019s a stretch to say that they\u2019d be willing to bite down on wholly AI-generated movies just yet.<\/p>\n

Even more of a stretch: that the technology is anywhere near good enough to produce entire feature films.<\/p>\n

This is the reckoning that the mammoth Hollywood studio Lionsgate is undergoing right now, as one of the first big studios to go in on the tech. Almost exactly a year ago, it announced a bold partnership with the AI startup Runway<\/a> to develop a new model capable of generating \u201ccinematic video\u201d exclusively for Lionsgate to use. In return, the studio gave the firm unrestricted access to its treasure trove of movies \u2014 which include everything from the \u201cHunger Games\u201d films to \u201cAmerican Psycho\u201d \u2014 to train the AI model.<\/p>\n

In an interview with Vulture<\/em><\/a> <\/em>last month, Lionsgate vice chairman Michael Burns gloated about the AI model\u2019s possibilities, like being able to churn out rehashed versions of stuff from the studio\u2019s catalog. \u201cNow we can say, \u2018Do it in anime,’\u201d Burns said \u2014 and out comes an animated version of \u201cJohn Wick.\u201d\u00a0<\/p>\n

It sounds great <\/strong>in theory. But in practice, it\u2019s been a slowly unfolding disaster, reports The Wrap<\/em><\/a>, with copyright woes and the tech\u2019s fundamental shortcomings coming to bear on development. More damningly, even an entire studio\u2019s worth of movies as training data hasn\u2019t been enough to make an AI model that\u2019s worthy of ripping them off.<\/p>\n

\u201cThe Lionsgate catalog is too small to create a model,\u201d a source told The<\/em> Wrap<\/em>. \u201cIn fact, the Disney catalog is too small to create a model.\u201d<\/p>\n

Disney has had its own struggles with incorporating the tech<\/a>, including a failed stab at AI-deepfaking Dwayne \u201cThe Rock\u201d Johnson\u2019s face into an upcoming live-action \u201cMoana\u201d sequel<\/a>. After a laborious 18 months of collaborating with the firm Metaphysic to create Johnson\u2019s AI clone, none of the AI-assisted scenes they shot will make it into the final film.<\/p>\n

The faults largely lie with the tech itself. A shortage in quality training data has been plaguing the broader AI industry<\/a>, and it\u2019s raised questions of whether the current method of improving AI models is sustainable, if it hasn\u2019t already hit a wall<\/a>. If scraping the entire internet for training footage <\/strong>wasn\u2019t enough to make a refined AI video tool \u2014 and then further fine-tuning it on a Hollywood studio\u2019s catalog \u2014 what will be?<\/p>\n

Adding to the woes, who owns or gets to do what with a movie in Hollywood is infamously Byzantine. A lot of people are involved in producing them, and there\u2019s usually multiple parties in charge of distributing the finished product.<\/p>\n

The entire modus operandi of the generative AI industry, meanwhile, straddles incredibly gray legal territory. Many top AI models were trained without getting permission to use the data vacuumed up online, the legal consequences of which are now taking shape. Recently, leading AI firm Anthropic settled with authors to pay them $1.5 billion<\/a> for feeding their books into its models. And at this point, it\u2019s not even clear that wholly AI-generated content is even copyrightable, according to Jacob Noti-Victor, a professor at Cardozo Law School.<\/p>\n

\u201cI think the studios would be leaning on the fact that they would own the IP that the AI is adapting from, but the work itself wouldn\u2019t have full copyright protection,\u201d Noti-Victor told The Wrap<\/em>.<\/p>\n

What we\u2019ve seen so far from AI video generators is impressive for a tech that\u2019s gotten so quickly off the ground. But it spits out sequences that are uncanny and aesthetically amorphous<\/a>. It can create shots that last for a few seconds and then cobble them together in a montage style that\u2019s totally alien to the visual language of actual movies, and looks more akin to how cheap commercials throw a bunch of b-roll in your face. Yes, AI is already being used to brush up and in some cases replace visual effects<\/a>, but that\u2019s nowhere close to generating a whole movie.\u00a0<\/p>\n

An AI \u201cJohn Wick\u201d anime, then, will have to wait \u2014 at least for now.<\/p>\n

More on AI:<\/strong> OpenAI Says It\u2019s Making a Full Hollywood Movie Using AI<\/a><\/em><\/p>\n

The post Lionsgate\u2019s Attempt to Create Movies Using AI Has Crumbled Into Disaster<\/a> appeared first on Futurism<\/a>.<\/p>\n<\/div>\n

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Though moviegoers certainly have an appetite for franchise slop these days, it\u2019s a stretch to say that they\u2019d be willing to bite down on wholly AI-generated movies just yet. Even…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[],"class_list":["post-5518","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=5518"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5518\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=5518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=5518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=5518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}