{"id":5770,"date":"2025-10-07T19:01:15","date_gmt":"2025-10-07T19:01:15","guid":{"rendered":"https:\/\/musictechohio.online\/site\/sora-2-financial-problem\/"},"modified":"2025-10-07T19:01:15","modified_gmt":"2025-10-07T19:01:15","slug":"sora-2-financial-problem","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/sora-2-financial-problem\/","title":{"rendered":"Sora 2 Has a Huge Financial Problem"},"content":{"rendered":"
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It didn\u2019t take long for OpenAI\u2019s text-to-video-and-audio AI generator app, Sora 2, to melt down into a messy pile<\/a> of potentially copyright-infringing AI slop.<\/p>\n

Within just days, the TikTok-style app\u2019s mind-numbing feed of AI-generated content was filled with videos of Nickelodeon\u2019s\u00a0SpongeBob SquarePants cooking up blue crystals<\/a>\u00a0in a meth lab, entire episodes of South Park<\/a>, and depictions of physicist Stephen Hawking being brutalized in horrible ways<\/a>.<\/p>\n

The app\u2019s prominent use of recognizable intellectual property and the likenesses of real people, combined with its sheer amount of hype, has allowed it to shoot up to the top of Apple\u2019s App Store, with Meta\u2019s competing Vibes app, which was released less than a week<\/a> before Sora 2, quickly turning into a long-forgotten footnote in AI slop history<\/a>.<\/p>\n

All that success creates a problem for OpenAI: how to stop Sora 2 from burning through cash as users generate countless resource-intensive AI videos.<\/p>\n

In an update posted to his personal blog<\/a>, OpenAI CEO Sam Altman admitted that the company had a lot of work to do, especially when it comes to turning its AI slop generator into a moneymaker.<\/p>\n

\u201cWe are going to have to somehow make money for video generation,\u201d he said. \u201cPeople are generating much more than we expected per user, and a lot of videos are being generated for very small audiences.\u201d<\/p>\n

It\u2019s a pressing issue for the firm because of the sheer amount of computing power needed<\/a> to generate AI videos. Last month, researchers from the open-source AI platform Hugging Face found that<\/a> the energy demands of text-to-video generators quadruple when the length of videos doubles, suggesting the power required increases quadratically, not linearly.<\/p>\n

Multiply those demands by the number of videos being generated on Sora 2, and OpenAI is likely looking at massive compute demands. In other words, OpenAI\u2019s foray into slop-based social media could quickly turn into a very costly endeavor.<\/p>\n

And turning Sora 2 into a source of revenue won\u2019t be easy. It\u2019s not clear that users will actually pay<\/em> to use the service \u2014 and adding to OpenAI\u2019s woes, rightsholders could soon be asking questions about its eyebrow-raising ask-for-forgiveness-later approach to intellectual property and content moderation.<\/p>\n

The company has since slammed on the brakes, implementing guardrails on Sora 2 that were mysteriously absent on day one, as copyright lawyer Aaron Moss pointed out in a recent article<\/a>. Users are running into the company\u2019s content blocks<\/a> at full force, resulting in widespread frustration<\/a>.<\/p>\n

As Altman\u2019s blog post indicates, the company doesn\u2019t have a fleshed-out plan on how to generate revenue. Some of the proceeds, according to the CEO, will be shared \u201cwith rightsholders who want their characters generated by users.\u201d But where those proceeds will come from \u2014 presumably, either from advertising or users \u2014\u00a0remains unclear.<\/p>\n

\u201cThe idea \u2014 perhaps similar to YouTube\u2019s ad-monetization program for videos that include copyrighted material \u2014 would give studios a financial incentive to opt in,\u201d Moss wrote in his piece.<\/p>\n

\u201cWhen thousands of GPU-intensive ten-second \u2018South Park\u2019 clips also risk copyright lawsuits, the math gets ugly fast,\u201d he added. But if \u201cstudios become partners rather than adversaries, OpenAI can potentially offset costs while buying legal cover.\u201d<\/p>\n

Wooing rightsholders to OpenAI\u2019s side, especially now that the company has allowed for potentially copyright-infringing material to proliferate widely, is far easier said than done. Indeed, major rightsholders have already filed lawsuits against generative AI companies. Case in point, just last month, Warner Bros. Discovery sued AI text-to-image generator company Midjourney<\/a>\u00a0for infringement, joining\u00a0Disney and NBC Universal<\/a>.<\/p>\n

\u201cThere\u2019s a world of difference between studios collecting YouTube ad revenue on video clips they produce and control, and handing over their characters for anyone to freely manipulate in exchange for a few bucks,\u201d Moss wrote.<\/p>\n

Other netizens pointed out that copyright holders may balk at OpenAI\u2019s courting attempts.<\/p>\n

\u201cWhy on earth would any brand pay for their IP to be surfaced by a user prompt upon their requests?\u201d one argued<\/a>. \u201cThat\u2019s not even close to how any of this works.\u201d<\/p>\n

\u201cWhy would I, as a multibillion-dollar rightsholder, not just take you to the cleaners?\u201d another user added<\/a>.<\/p>\n

More on Sora 2:<\/strong> OpenAI\u2019s Sora 2 Already Melting Down Into Outrageous Drama<\/em><\/a><\/p>\n

The post Sora 2 Has a Huge Financial Problem<\/a> appeared first on Futurism<\/a>.<\/p>\n<\/div>\n

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It didn\u2019t take long for OpenAI\u2019s text-to-video-and-audio AI generator app, Sora 2, to melt down into a messy pile of potentially copyright-infringing AI slop. Within just days, the TikTok-style app\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3867,177,3842,179],"tags":[],"class_list":["post-5770","post","type-post","status-publish","format-standard","hentry","category-art","category-artificial-intelligence","category-future-society","category-openai"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=5770"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5770\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=5770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=5770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=5770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}