{"id":5797,"date":"2025-10-08T18:23:30","date_gmt":"2025-10-08T18:23:30","guid":{"rendered":"https:\/\/musictechohio.online\/site\/sam-altman-copyright-holders-begging-sora\/"},"modified":"2025-10-08T18:23:30","modified_gmt":"2025-10-08T18:23:30","slug":"sam-altman-copyright-holders-begging-sora","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/sam-altman-copyright-holders-begging-sora\/","title":{"rendered":"Sam Altman Says Copyright Holders Are Begging for Their Characters to Be Included in Sora"},"content":{"rendered":"
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OpenAI\u2019s latest text-to-video generating app, Sora 2, exploded onto the scene late last week, quickly devolving into a mind-numbing mess of AI slop<\/a>.<\/p>\n

Before OpenAI stemmed the flood with crudely implemented guardrails, users immediately started generating footage featuring copyrighted materials, from SpongeBob SquarePants cooking up meth<\/a> to CEO Sam Altman grilling a photorealistic Pikachu<\/a>.<\/p>\n

The spread of copyrighted material on the app sparked a debate<\/a> surrounding the mass infringement of protected intellectual property, which has already led to major Hollywood studios coming after OpenAI\u2019s competitors<\/a>.<\/p>\n

But despite the app\u2019s messy launch, Altman has remained adamant that rightsholders are already lining up to have their IP featured on the platform.<\/p>\n

During a newly-released chat with the a16z podcast<\/a>\u2018s cofounder Ben Horowitz and general partner Erik Torenberg, Altman said that \u201cin the case of Sora, we\u2019ve heard from a lot of concerned rightsholders and also a lot of rightsholders who are like \u2018My concern is you won\u2019t put my character in enough.’\u201d<\/p>\n

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While they allegedly told him that they want \u201crestrictions\u201d so their characters wouldn\u2019t \u201csay some crazy offensive thing,\u201d Altman says copyright holders want \u201cpeople to interact\u201d and to \u201cdevelop the relationship\u201d to make their franchises become \u201cmore valuable.\u201d<\/p>\n

\u201cSo I can completely see a world where subject to the decisions that a rightsholder has, they get more upset with us for not generating their character often enough than too much,\u201d he told Horowitz and Torenberg.<\/p>\n

It\u2019d be interesting to know the balance of rightsholders who have reached out to OpenAI who are upset that their characters are being featured on the app versus ones who want greater visibility on the platform. Major content producers have historically bristled at having their IP reproduced without authorization.<\/p>\n

A litany of lawsuits aimed at AI image generator Midjourney and embattled AI chatbot company Character.AI suggest that OpenAI may be facing an uphill battle to get rightsholders on its side. Case in point, last week, Character.AI announced that it was removing chatbots directly inspired by Disney characters<\/a> from its platform after receiving a cease-and-desist letter from the media juggernaut.<\/p>\n

In short, the company\u2019s launch of Sora 2 seems to have preceded working out many of the logistics.<\/p>\n

The mass infringement of well-known copyrighted materials, in particular, appears to have caught Altman off guard.<\/p>\n

\u201cAnother thing you learn once you launch one of these things is how people use them versus how you think they\u2019re going to use them,\u201d he told a16z. \u201cAnd people are certainly using Sora in the ways we thought they were going to use it, but they\u2019re also using it in ways that are very different.\u201d<\/p>\n

For now, Altman said that he wants to show the world what society looks like when tools to generate incriminating CCTV footage of crimes<\/a> that were never committed \u2014 or even entire \u201cSouth Park\u201d episodes <\/a>\u2014 land in the hands of anybody with a smartphone and an invite code.<\/p>\n

In other words, Sora 2 is OpenAI\u2019s grand AI slop experiment that may continue to take unexpected turns.<\/p>\n

\u201cI also think it is important to give society a taste of what\u2019s coming on this co-evolution point,\u201d he said on the podcast. <\/p>\n

But \u201cthere will be some adjustment that society has to go through,\u201d Altman added.<\/p>\n

More on Sora:<\/strong> Sora 2 Has a Huge Financial Problem<\/em><\/a><\/p>\n

The post Sam Altman Says Copyright Holders Are Begging for Their Characters to Be Included in Sora<\/a> appeared first on Futurism<\/a>.<\/p>\n<\/div>\n

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OpenAI\u2019s latest text-to-video generating app, Sora 2, exploded onto the scene late last week, quickly devolving into a mind-numbing mess of AI slop. Before OpenAI stemmed the flood with crudely…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,3842,179],"tags":[],"class_list":["post-5797","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-future-society","category-openai"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=5797"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5797\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=5797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=5797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=5797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}