{"id":5996,"date":"2025-10-16T14:25:43","date_gmt":"2025-10-16T14:25:43","guid":{"rendered":"https:\/\/musictechohio.online\/site\/hollywood-openai-messed-up-sora\/"},"modified":"2025-10-16T14:25:43","modified_gmt":"2025-10-16T14:25:43","slug":"hollywood-openai-messed-up-sora","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/hollywood-openai-messed-up-sora\/","title":{"rendered":"It Sounds Like OpenAI Really, Really Messed Up With Hollywood"},"content":{"rendered":"
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Earlier this month, OpenAI launched Sora 2, a text-to-video generating app designed to churn out AI-generated videos.<\/p>\n

The app has become ground zero of copyright-infringing clips, from SpongeBob SquarePants taking a bong rip and sipping codeine<\/a> to Scooby-Doo getting caught speeding on a highway<\/a>.<\/p>\n

OpenAI responded with some sloppily-implemented guardrails, which were initially met with exasperation<\/a> \u2014 until, that is, mischief-makers realized they could easily be circumvented<\/a>.<\/p>\n

All that blatant disregard for copyright has seemingly put Hollywood agencies and studios on the back foot. Major talent agencies told the Hollywood Reporter<\/em><\/a> that OpenAI had been \u201cpurposely misleading\u201d them in behind-the-scenes communications.<\/p>\n

According to THR<\/em>\u2018s reporting, the company told some rightsholders that they\u2019d have to opt out of having their work appearing<\/a> on the app, while telling others the opposite.<\/p>\n

In an October 3 blog post<\/a>, CEO Sam Altman promised to \u201cgive rightsholders more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.\u201d<\/p>\n

But the damage was already done. Sora soared to the top of the App Store, a chart-topping launch facilitated by the promise of unfettered access to some of the most recognizable characters in media today.<\/p>\n

Its initial messaging that talent agencies would have to individually notify OpenAI that their clients didn\u2019t agree to have their likeness appear in the app was met with incredulity.<\/p>\n

\u201cIt\u2019s very likely that client would fire their agent,\u201d a partner at WME, which represents actors such as Matthew McConaughey and Michael B Jordan, told THR<\/em>. \u201cNone of us would make that call.\u201d<\/p>\n

The rampant reproduction of copyrighted material on Sora drew plenty of attention from Hollywood lobbying groups, with the Motion Picture Association blasting the company<\/a> and calling for \u201cimmediate action.\u201d LA-based talent and sports agency Creative Artists Agency also joined the chorus, calling<\/a> Sora a \u201cmisuse\u201d of emerging tech and \u201cexploitation, not innovation.\u201d<\/p>\n

Many see OpenAI\u2019s ask-for-forgiveness-later approach to copyright as a bait-and-switch.<\/p>\n

\u201cThis was a very calculated set of moves he made,\u201d an unnamed agency exec familiar with the chaos unfolding behind the scenes, told the Reporter<\/em>. \u201cThey knew exactly what they were doing when they released this without protections and guardrails.\u201d<\/p>\n

Other experts pointed out OpenAI\u2019s loose and misinformed interpretation of copyright law.<\/p>\n

\u201cThey\u2019re turning copyright on its head,\u201d legal advisory firm Moses Singer partner Rob Rosenberg told THR<\/em>. \u201cThey\u2019re setting up this false bargain where they can do this unless you opt out. And if you didn\u2019t, it\u2019s your fault.\u201d<\/p>\n

According to the publication, talks \u201cinvolving legal personnel\u201d are ongoing and \u201clitigation is being considered.\u201d<\/p>\n

Major Hollywood studios have already kicked off major legal action against AI image generator Midjourney<\/a> for copyright infringement. AI company Anthropic also\u00a0agreed to a blockbuster $1.5 billion settlement<\/a>\u00a0earlier this year after being caught red-handed training its models on pirated copies of copyrighted books.<\/p>\n

The ongoing litigation hints at the possibility that OpenAI could soon transition from being an ally to an adversary in the eyes of rightsholders. <\/p>\n

That could undermine the AI industry\u2019s ability to sign partnerships with studios, further driving a wedge between companies like OpenAI and Hollywood.<\/p>\n

\u201cHow are you coming to the industry expecting partnership?\u201d the WME partner recalled telling OpenAI staff, per THR<\/em>. \u201cYou quite literally set the bridge on fire.\u201d<\/p>\n

More on Sora:<\/strong> Sam Altman Says Copyright Holders Are Begging for Their Characters to Be Included in Sora<\/em><\/a><\/p>\n

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The post It Sounds Like OpenAI Really, Really Messed Up With Hollywood<\/a> appeared first on Futurism<\/a>.<\/p>\n<\/div>\n

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Earlier this month, OpenAI launched Sora 2, a text-to-video generating app designed to churn out AI-generated videos. The app has become ground zero of copyright-infringing clips, from SpongeBob SquarePants taking…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3867,177,3841,3842,179],"tags":[],"class_list":["post-5996","post","type-post","status-publish","format-standard","hentry","category-art","category-artificial-intelligence","category-ethics","category-future-society","category-openai"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=5996"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/5996\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=5996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=5996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=5996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}