{"id":6643,"date":"2025-11-13T03:00:16","date_gmt":"2025-11-13T03:00:16","guid":{"rendered":"https:\/\/musictechohio.online\/site\/spotify-music-videos-us-canada-customers\/"},"modified":"2025-11-13T03:00:16","modified_gmt":"2025-11-13T03:00:16","slug":"spotify-music-videos-us-canada-customers","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/spotify-music-videos-us-canada-customers\/","title":{"rendered":"Music Videos Are Coming to Spotify in the U.S. and\u00a0Canada"},"content":{"rendered":"
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\n\tSpotify is rolling out music videos to its users in the U.S. and Canada, the company confirmed with Billboard<\/em>. The feature was previously beta-tested in nearly 100 overseas markets last year.<\/p>\n

\n\tA Spotify representative says music videos will be integrated into the service in the coming weeks for U.S. and Canadian customers, though it did not clarify whether they would be available to all users or just premium subscribers (though the latter was the case for the beta rollout).<\/p>\n

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\t\t\t\t\tSpotify and NMPA Partner to Launch New Audiovisual Revenue Stream for Music\u00a0Creators\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\tAll-American Rejects to Open SXSW 2026, First 100 Showcasing Artists Announced\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\tBillboard’s Live Music Summit Honors Khalid with VENU’s Disruptor Award\t\t<\/p>\n<\/h3><\/div>\n

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\n\tThe news arrived one day after Spotify and the National Music Publishers Association (NMPA) announced they had struck a licensing deal for \u201cexpanded audiovisual rights\u201d<\/a> in the U.S., in a bid to increase the royalty-earning potential of publishers and songwriters who opt in. The agreement came amid a longstanding battle between Spotify and the NMPA over the streamer\u2019s bundling of audiobooks into its premium subscription plans, which Spotify claims qualifies it to pay a discounted royalty rate for U.S. mechanical royalties on its premium tiers. According to sources close to the NMPA deal who previously spoke with Billboard<\/em>, the organization doesn\u2019t plan to back down from the bundling issue in the wake of the audiovisual rights agreement, as that deal doesn\u2019t address mechanical royalties.<\/p>\n

\n\tNotably, the news of the NMPA deal followed announcements from NMPA members \u2014\u00a0including Universal Music Publishing Group, Sony Music Publishing, Warner Chappell Music, Kobalt and their parent companies \u2014 that they had struck direct licensing deals with Spotify over the last year. Though details were slight, each of those agreements was said to increase payments to songwriters, including through audiovisual streaming.<\/p>\n

\n\tSpotify began rolling out music videos for subscribers in dozens of markets last year, in an apparent bid to compete with platforms like TikTok and YouTube. In October 2024, it released findings that \u201clisteners who discover a track with a music video on Spotify are 34% more likely to stream it again the following week,\u201d and that \u201con average, tracks with videos are 24% more likely to be saved or shared.\u201d<\/p>\n


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Spotify is rolling out music videos to its users in the U.S. and Canada, the company confirmed with Billboard. The feature was previously beta-tested in nearly 100 overseas markets last…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[387,94,118,389,4426],"tags":[],"class_list":["post-6643","post","type-post","status-publish","format-standard","hentry","category-business","category-music-news","category-spotify","category-streaming","category-video"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/6643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=6643"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/6643\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=6643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=6643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=6643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}