{"id":7083,"date":"2025-12-01T16:19:53","date_gmt":"2025-12-01T16:19:53","guid":{"rendered":"https:\/\/musictechohio.online\/site\/openai-stuff-ads-into-chatgpt\/"},"modified":"2025-12-01T16:19:53","modified_gmt":"2025-12-01T16:19:53","slug":"openai-stuff-ads-into-chatgpt","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/openai-stuff-ads-into-chatgpt\/","title":{"rendered":"OpenAI Preparing to Stuff Ads Into ChatGPT, According to Beta Code in App"},"content":{"rendered":"
\n

Brace yourselves, for your cozy little conversations with OpenAI\u2019s ChatGPT are about to be stuffed with ads.<\/p>\n

At least, that\u2019s the findings of a software engineer who dug through the code of an experimental build of the chatbot\u2019s app.<\/p>\n

The engineer, Tibor Blaho, flagged<\/a> roughly a dozen lines of code in the latest beta release of the ChatGPT app for Android, 1.2025.329, labelled \u201cfeature ads,\u201d with strings referencing commercial-sounding stuff like \u201csearch ad,\u201d \u201csearch ads carousel,\u201d and \u201cbazaar content.\u201d<\/p>\n

It\u2019s yet another sign that OpenAI is preparing to cash in on its hundreds of millions of users by showing them ads, amid growing pressure on the company to\u00a0 demonstrate it can make a profit while its spending \u2014 and AI capital expenditures at large \u2014 continue to balloon past what subscriptions can support.<\/p>\n

OpenAI leadership has played coy when asked about ads. Last December, chief financial officer Sarah Friar told the Financial Times<\/em><\/a> <\/em>that the company, now valued at around half a trillion dollars, was exploring an ad model, but then backtracked by stating there were \u201cno active plans to pursue advertising.\u201d<\/p>\n

CEO Sam Altman has sent similarly mixed messages<\/a>. He once called the idea of integrating ads into ChatGPT \u201cunsettling\u201d and described them as a \u201clast resort.\u201d But this year, Altman said he wasn\u2019t \u201ctotally against\u201d advertising, that it was something he expected<\/a> to \u201ctry at some point,\u201d and praised<\/a> Instagram\u2019s ad model (which, it\u2019s worth noting, has attracted an immense amount<\/a> of criticism<\/a> from non-CEOs.)<\/p>\n

The warning signs have been there, however, regardless of the execs\u2019 messaging.<\/p>\n

Amid Friar\u2019s waffling on the issue, for instance, the Financial Times <\/em>reported<\/a> that OpenAI was poaching top ad talent<\/a> from its rivals like Google and Meta, while posting ad-related job listings on LinkedIn.<\/p>\n

And last month, The Information <\/em>reported<\/a> that OpenAI was considering showing individually-tailored ads based on ChatGPT\u2019s memory of user interactions. The reporting noted that the AI startup had imported hundreds of ex-employees from Meta, an advertising juggernaut; in 2023, 98 percent of Meta\u2019s over $130 billion revenue came from ads<\/a>.<\/p>\n

If ads do come to OpenAI\u2019s products, the change will be a controversial one. ChatGPT has been completely ad free since its launch three years ago, becoming part of its appeal as an alternative to ad-stuffed search engines like Google. Moreover, the intrusion of ads could dispel some of the human-like familiarity that users have fostered with the chatbot.<\/p>\n

It will also raise a host of <\/strong>ethical concerns. Users tend to share much more intimate details with a chatbot than they do a search bar, and the AI\u2019s ability to act like a friend and a confidante \u2014 traits that are themselves controversial amid more and more accounts of so-called \u201cAI psychosis<\/a>\u201d \u2014 could be repurposed for sleazy salesmanship. Chatbots, or at least the way the industry designs them, are inherently addictive and engaging; a Google search is not.<\/p>\n

In any case, OpenAI wouldn\u2019t be alone in going down this route. Google has been showing sponsored content<\/a> in its infamously wonky AI Overviews for over a year. Perplexity has been experimenting with ads<\/a> since last year, too, as has the Google-backed AI companion platform Chai.<\/p>\n

More on AI:<\/strong> Anthropic Researchers Startled When an AI Model Turned Evil and Told a User to Drink Bleach<\/em><\/a><\/p>\n

The post OpenAI Preparing to Stuff Ads Into ChatGPT, According to Beta Code in App<\/a> appeared first on Futurism<\/a>.<\/p>\n<\/div>\n

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Brace yourselves, for your cozy little conversations with OpenAI\u2019s ChatGPT are about to be stuffed with ads. At least, that\u2019s the findings of a software engineer who dug through the…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,179],"tags":[],"class_list":["post-7083","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-openai"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/7083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=7083"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/7083\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=7083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=7083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=7083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}