{"id":8404,"date":"2026-01-29T15:32:26","date_gmt":"2026-01-29T15:32:26","guid":{"rendered":"https:\/\/musictechohio.online\/site\/our-5-favorites-from-namm-2026-prs-fender-gibson-elixir-attune-and-lutefish\/"},"modified":"2026-01-29T15:32:26","modified_gmt":"2026-01-29T15:32:26","slug":"our-5-favorites-from-namm-2026-prs-fender-gibson-elixir-attune-and-lutefish","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/our-5-favorites-from-namm-2026-prs-fender-gibson-elixir-attune-and-lutefish\/","title":{"rendered":"Our 5 Favorites From NAMM 2026: PRS, Fender, Gibson, Elixir Attune and Lutefish"},"content":{"rendered":"<div>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.spin.com\/files\/2026\/01\/GettyImages-2257884796-1-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"\"><figcaption>ANAHEIM, CALIFORNIA &#8211; JANUARY 23: A general view of the Anaheim Convention Center on Day 2 of 2026 NAMM Show at Anaheim Convention Center on January 23, 2026 in Anaheim, California. (Photo by Daniel Knighton\/Getty Images)<\/figcaption><\/figure>\n<p>Every January, <a href=\"https:\/\/namm.org\/\" target=\"_blank\">NAMM<\/a> (the National Association of Music Merchants) converges on Anaheim, drawing more than 75,000 attendees to experience the products and services of over 3,500 brands across the music, professional audio and live sound industries. Although the massive, multi-day 2026 event has already come and gone, NAMM 2026 left us fixated on a number of breathtakingly beautiful new instruments, impressive gear updates and in some cases one-of-a-kind technological developments.<\/p>\n<p>Guitar makers PRS (Paul Reed Smith), Fender and Gibson each made significant impacts at different price points that had the industry buzzing in a number of ways. Aside from these three historic axe manufacturers, we were also left in awe by a groundbreaking new guitar-string technology from Elixir and an outstanding new must-have streaming product from Lutefish.<\/p>\n<p>More from Spin:<\/p>\n<ul>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2026\/01\/nivas-live-list-2026-tips-the-artists-youll-be-bragging-about-seeing-early\/\">NIVA\u2019s Live List 2026 Tips the Artists You\u2019ll Be Bragging About Seeing Early<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2026\/01\/the-niva-live-list-where-are-they-now\/\">The NIVA Live List: Where Are They Now?<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spin.com\/2026\/01\/duran-duran-the-offspring-and-james-taylor-tapped-as-beachlife-festival-26-headliners\/\">Duran Duran, The Offspring and James Taylor Tapped As BeachLife Festival \u201926 Headliners<\/a>\n\t\t<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1350\" src=\"https:\/\/static.spin.com\/files\/2026\/01\/PRS.webp\" alt=\"\" class=\"wp-image-652923\" srcset=\"https:\/\/static.spin.com\/files\/2026\/01\/PRS.webp 1200w, https:\/\/static.spin.com\/files\/2026\/01\/PRS-340x383.webp 340w, https:\/\/static.spin.com\/files\/2026\/01\/PRS-768x864.webp 768w, https:\/\/static.spin.com\/files\/2026\/01\/PRS-498x560.webp 498w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><figcaption class=\"wp-element-caption\">Photo Courtesy of PRS<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-paul-reed-smith\"><strong>Paul Reed Smith<\/strong><\/h2>\n<p>Who doesn\u2019t love a pretty face? And when it comes to beautiful guitars, <a href=\"https:\/\/prsguitars.com\/\" target=\"_blank\">PRS Guitars<\/a>\u2019 John Mayer Silver Sky Limited in Wild Blue is hard to beat. Guitar aficionados already know the standard Silver Sky already sounds amazing, but with a matching headstock, the stunning blue Mayer model looks as great as it plays. Another PRS partner artist, Ed Sheeran, lends his name to the SE \u201cCosmic Splash.\u201d Based on the world famous singer\u2019s painting of the same name, this fresh model is the company\u2019s first hollowbody baritone and comes with piezo-acoustic options. Both guitars are limited to 1000 units worldwide and retail at a fairly reasonable $2899 and $1599 respectively.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.spin.com\/app\/uploads\/2026\/01\/Fender-Amp-1.png\" alt=\"\" class=\"wp-image-652929\"><figcaption class=\"wp-element-caption\">Photo Courtesy of Fender<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-fender\"><strong>Fender<\/strong><\/h2>\n<p><a href=\"https:\/\/www.fender.com\/\" target=\"_blank\">Fender<\/a> is celebrating its 80<sup>th<\/sup> anniversary this year and the 75<sup>th<\/sup> anniversary of the Telecaster and the Precision Bass. And while new Telecasters have gotten updates like Hot Rails pickups and non-slab body contours, the new models in their always affordable Squier line really caught our eyes. The Squier Mini Strat ($199.99) is an ideal, reduced-size and easy-to-play instrument with a thin, lightweight body in an array of vibrant colors like Sea Foam Green, Shell Pink and Torino Red. Meanwhile Squier\u2019s Mini Precision Bass ($209.99) is an equally great starter option for those with a smaller frame. It\u2019s available in Black and Dakota Red, but the 2-color Sunburst is the way to go, if Spin gets a vote.\u00a0<\/p>\n<p>Out of the many new Squiers in Fender\u2019s 2026 product line, the most alluring is the Canary Yellow Sonic Telecaster ($249.99), which boasts the slim neck, lightweight presence, chiming pickups and versatile tone we\u2019ve come to expect from the iconic brand. (Full disclosure: This writer is partial to Telecasters and owns this guitar in Sea Foam!)<\/p>\n<p>For more accomplished players looking to step up to a new amp, Fender unveils the 30<sup>th<\/sup> Anniversary edition of the Hot Rod Deluxe for 2026. Touted as \u201cthe quintessential backline amplifier,\u201d this celebratory update on the always reliable 40 watt HRD sounds amazing thanks to modified preamp circuitry and looks incredible due to its Commemorative Black Western covering and \u201850s styled brown and gold grill.\u00a0 ($1299.99)<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/static.spin.com\/files\/2026\/01\/Gibson-1290x860.jpg\" alt=\"\" class=\"wp-image-652925\" srcset=\"https:\/\/static.spin.com\/files\/2026\/01\/Gibson-1290x860.jpg 1290w, https:\/\/static.spin.com\/files\/2026\/01\/Gibson-340x227.jpg 340w, https:\/\/static.spin.com\/files\/2026\/01\/Gibson-240x160.jpg 240w, https:\/\/static.spin.com\/files\/2026\/01\/Gibson-768x512.jpg 768w, https:\/\/static.spin.com\/files\/2026\/01\/Gibson-1536x1024.jpg 1536w, https:\/\/static.spin.com\/files\/2026\/01\/Gibson-498x332.jpg 498w, https:\/\/static.spin.com\/files\/2026\/01\/Gibson-1668x1112.jpg 1668w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\"><figcaption class=\"wp-element-caption\">Photo Courtesy of Gibson<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-gibson\"><strong>Gibson<\/strong><\/h2>\n<p>Iconic guitar builders <a href=\"https:\/\/www.gibson.com\/\" target=\"_blank\">Gibson<\/a> celebrated their heritage at NAMM \u201926 by announcing the return of the historic ES-330 after an 8-year hiatus and displaying refreshed models of the ES-335 50s &amp; 60s designed to honor the specs of the originals. But the Gibson Custom Shop was what left everyone who managed to get a peek behind the brand\u2019s velvet rope awestruck. Seven one-of-a-kind masterpieces like the \u201c100 Years of B.B.King\u201d Lucille celebrated the blues icon\u2019s posthumous 100<sup>th<\/sup> birthday with a majestic Purple Sparkle finish, a custom-engraved solid brass pickguard and hand-inlaid gold sparkle purfling. Meanwhile, the retro-futuristic \u201cAtomic Age\u201d Concept, the window-paned patterned \u201cMetallic Mutant\u201d 1959 ES-355 Reissue and the \u201cFull Flame\u201d SG Standard and the spaced-out finishes of the \u201cCosmic Stew\u201d Les Paul Supreme must be seen to be believed.<\/p>\n<p>Those in the market for new high-end guitars will want to check out Gibson Custom\u2019s new Gary Clark Jr. ES-355, plus recreations of Michael Schenker\u2019s 1971 Flying V and Mick Ronson\u2019s 1968 Les Paul Custom, which were on display and will be available later this year, with pricing TBD. Fans of acoustic guitars will also be inspired by the brand\u2019s \u201c100 Years of Flat-Tops\u201d celebration, highlighting the Century Collection of gorgeous, warm-sounding 12-fret instruments. These fairly accessible L-000, J-45 and J-185 models are expected to cost around $2000 when they become available in April.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-1290x860.jpeg\" alt=\"\" class=\"wp-image-652930\" srcset=\"https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-1290x860.jpeg 1290w, https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-340x227.jpeg 340w, https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-240x160.jpeg 240w, https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-768x512.jpeg 768w, https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-1536x1024.jpeg 1536w, https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-498x332.jpeg 498w, https:\/\/static.spin.com\/files\/2026\/01\/Attune_3-Packages-Foreground-1668x1112.jpeg 1668w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\"><figcaption class=\"wp-element-caption\">Photo Courtesy of Elixir Strings<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-elixir-attune\"><strong>Elixir Attune<\/strong><\/h2>\n<p>Speaking of acoustic guitars, <a href=\"https:\/\/www.elixirstrings.com\/\" target=\"_blank\">Elixir<\/a> unveiled its all-new Attune Strings at NAMM \u201926, ushering in a new era of Acoustic Guitar tone and feel. Boasting a secret groundbreaking new technology, Attune strings ($23.99)sound significantly better than standard acoustic strings, regardless of how hard, soft or long you play.\u00a0<\/p>\n<p>Elixir first rose to acclaim the mid-1990s, creating long-lasting acoustic strings that offered enhanced playability. The new durable, capable Attune strings build on the brand\u2019s coveted reputation, delivering a crisp, clear sound with a remarkably natural feel. From the first strum, you\u2019ll be a believer.\u00a0\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"629\" src=\"https:\/\/static.spin.com\/files\/2026\/01\/Lutefish_Guitar_Laptop-1290x629.jpg\" alt=\"\" class=\"wp-image-652928\" srcset=\"https:\/\/static.spin.com\/files\/2026\/01\/Lutefish_Guitar_Laptop-1290x629.jpg 1290w, https:\/\/static.spin.com\/files\/2026\/01\/Lutefish_Guitar_Laptop-340x166.jpg 340w, https:\/\/static.spin.com\/files\/2026\/01\/Lutefish_Guitar_Laptop-768x374.jpg 768w, https:\/\/static.spin.com\/files\/2026\/01\/Lutefish_Guitar_Laptop-1536x749.jpg 1536w, https:\/\/static.spin.com\/files\/2026\/01\/Lutefish_Guitar_Laptop-498x243.jpg 498w, https:\/\/static.spin.com\/files\/2026\/01\/Lutefish_Guitar_Laptop-1668x813.jpg 1668w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\"><figcaption class=\"wp-element-caption\">Photo Courtesy of Lutefish<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-lutefish\"><strong>Lutefish<\/strong><\/h2>\n<p>Imagine you\u2019re in a successful band but your drummer is several states away. With the advent of Lutefish, distance no longer means a disruption for bands looking to practice or songwriters hoping to collaborate. If you\u2019re looking for next-level remote jamming tech, your prayers have been answered with the amazing Lutefish Stream platform that puts musicians together live over the internet with ridiculously low latency and pristine audio.<\/p>\n<p>At NAMM 2026, Stevie Wonder turned up at the Lutefish booth to demonstrate the streaming technology, which allows users in the United States and Canada to jam with musicians up to 500 miles away. Capabilities include 48k audio streaming and the ability to record and download sessions using browser-based controls compatible with any computer or tablet. Users simply connect directly to their routers using an ethernet cable using the company\u2019s class-A preamps to create music together without lag.\u00a0\u00a0<\/p>\n<p>Remarkably, a one-time device costs around $249 \u2013 $299, with a discount for band packs. After a two-month free trial, a standard recurring subscription fee runs just $12.99. Get more information <a href=\"https:\/\/lutefish.com\/\" target=\"_blank\">here<\/a>.\u00a0<\/p>\n<p>To see our running list of the top 100 greatest rock stars of all time, <a href=\"https:\/\/www.spin.com\/2021\/07\/the-greatest-rock-stars-of-all-time\/?utm_source=yahoo&amp;utm_medium=bottomlink&amp;utm_campaign=yahoolink\">click here<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>ANAHEIM, CALIFORNIA &#8211; JANUARY 23: A general view of the Anaheim Convention Center on Day 2 of 2026 NAMM Show at Anaheim Convention Center on January 23, 2026 in Anaheim,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,33],"tags":[],"class_list":["post-8404","post","type-post","status-publish","format-standard","hentry","category-ad-takeover","category-spin-recommends"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/8404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=8404"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/8404\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=8404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=8404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=8404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}