{"id":8822,"date":"2026-02-16T02:26:18","date_gmt":"2026-02-16T02:26:18","guid":{"rendered":"https:\/\/musictechohio.online\/site\/brad-turcotte-svp-country-teg-live-ticketek\/"},"modified":"2026-02-16T02:26:18","modified_gmt":"2026-02-16T02:26:18","slug":"brad-turcotte-svp-country-teg-live-ticketek","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/brad-turcotte-svp-country-teg-live-ticketek\/","title":{"rendered":"Brad Turcotte Named SVP of Country at TEG\u00a0Live"},"content":{"rendered":"
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\n\tTicketek Entertainment Group (TEG) has hired Brad Turcotte<\/strong> as senior vice president of country for the company\u2019s global touring platform, TEG Live. <\/p>\n

\n\tTurcotte \u2014 who most recently worked in artist management at Vector Management, and who\u2019s held senior leadership roles at UMG Nashville and Big Machine \u2014 will be based at TEG\u2019s just-opened office in Nashville, where he\u2019ll lead TEG Live\u2019s country strategy across North America as the Sydney, Australia-based live entertainment company launches a dedicated touring brand in the genre. With roots in Nashville, he\u2019ll work closely with TEG\u2019s Australia and New Zealand teams on artist pipelines, partnerships and longterm touring development.<\/p>\n

\n\tIn a statement announcing Turcotte\u2019s new role on Sunday (Feb. 15), TEG global head of touring Tim McGregor<\/strong> said, \u201cBrad\u2019s appointment is a major milestone for TEG Live. Nashville sits at the centre of the global country music ecosystem, and by deepening our presence in Nashville, we\u2019re strengthening the bridge between North America and our home markets. This creates more opportunities for artists to tour, for fans to connect, and for new talent to emerge.\u201d<\/p>\n

\n\t\u201cI\u2019ve always considered myself a global ambassador for country music, working to build bridges between Nashville and audiences around the world,\u201d Turcotte said. \u201cI\u2019m incredibly excited to now focus my efforts on delivering country music to fans across the Asia-Pacific region \u2014 especially Australia, a dynamic but historically underserved international market. I\u2019m grateful to join Tim and his team, and we plan to be bold and aggressive in expanding the reach and impact of this genre we love.\u201d<\/p>\n

\n\tTurcotte is set to lead alongside Alex Kelsey<\/strong> (head of touring, country music) and Clay Doughty<\/strong> (head of strategy, country music) in TEG Live\u2019s country division, as well as Vanessa Picken<\/strong> (global director, music strategy), who just joined the team<\/a> earlier this month.<\/p>\n

\n\tTEG \u2014 made up of Ticketek, TEG Live, TEG Sport, TEG Experiences and Ovation \u2014 says country music is a key pillar of its growth strategy, and that its expansion into the genre extends across traditional country, alt-country, Americana, folk and contemporary crossover formats.<\/p>\n

\n\tDuring Turcotte\u2019s time at Universal Music Group Nashville, he led international strategy and global campaigns for country stars including Carrie Underwood, Chris Stapleton, Luke Bryan and Keith Urban. At Big Machine Label Group, he oversaw international efforts for Taylor Swift\u2019s 1989<\/em>, Red<\/em> and Speak Now<\/em> albums.<\/p>\n

\n\tTurcotte began his career in music as the founder of Compadre Records, which he sold to Mathew Knowles and Music World Entertainment in 2007.<\/p>\n

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Ticketek Entertainment Group (TEG) has hired Brad Turcotte as senior vice president of country for the company\u2019s global touring platform, TEG Live. Turcotte \u2014 who most recently worked in artist…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[387,502,94,6,5425,450],"tags":[],"class_list":["post-8822","post","type-post","status-publish","format-standard","hentry","category-business","category-business-news","category-music-news","category-news","category-ticketek","category-touring"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/8822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=8822"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/8822\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=8822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=8822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=8822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}