{"id":900,"date":"2025-05-13T20:28:26","date_gmt":"2025-05-13T20:28:26","guid":{"rendered":"https:\/\/musictechohio.online\/site\/klarna-openai-humans-ai-back\/"},"modified":"2025-05-13T20:28:26","modified_gmt":"2025-05-13T20:28:26","slug":"klarna-openai-humans-ai-back","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/klarna-openai-humans-ai-back\/","title":{"rendered":"Company Regrets Replacing All Those Pesky Human Workers With AI, Just Wants Its Humans Back"},"content":{"rendered":"<div>\n<div><img width=\"1200\" height=\"630\" src=\"https:\/\/wordpress-assets.futurism.com\/2025\/05\/klarna-openai-humans-ai-back.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Years after outsourcing marketing and customer service gigs to AI, the Swedish company Klarna is looking to hire its humans back.\" style=\"margin-bottom: 15px;\" decoding=\"async\" fetchpriority=\"high\"><\/div>\n<p>Two years after partnering with <a href=\"https:\/\/openai.com\/index\/klarna\/\">OpenAI<\/a> to automate marketing and customer service jobs, financial tech startup Klarna says it&#8217;s longing for human connection again.<\/p>\n<p>Once gunning to be OpenAI CEO Sam Altman&#8217;s &#8220;<a href=\"https:\/\/www.seattletimes.com\/business\/this-ceo-is-replacing-his-workers-with-ai-and-bragging-about-it\/\">favorite guinea pig<\/a>,&#8221; Klarna is now plotting a big recruitment drive after its AI customer service agents couldn&#8217;t quite hack it.<\/p>\n<p>The buy-now-pay-later company had previously shredded its marketing contracts in 2023, followed by its customer service team in 2024, which it <a href=\"https:\/\/www.klarna.com\/international\/press\/klarna-ai-assistant-handles-two-thirds-of-customer-service-chats-in-its-first-month\/\">proudly began replacing<\/a> with AI agents. Now,\u00a0the company says it imagines an &#8220;Uber-type of setup&#8221; to fill their ranks, with gig workers logging in remotely to argue with customers from the comfort of their own homes.<\/p>\n<p>&#8220;From a brand perspective, a company perspective, I just think it\u2019s so critical that you are clear to your customer that there will be always a human if you want,&#8221; <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-05-08\/klarna-turns-from-ai-to-real-person-customer-service?sref=YfHlo0rL\">admitted Sebastian Siemiatkowski<\/a>, the Swedish fintech&#8217;s CEO.<\/p>\n<p>That&#8217;s a pretty big shift from his comments in December of 2024, when he <a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2024-12-12\/klarna-ceo-on-us-banking-ambitions-video?sref=YfHlo0rL\">told\u00a0<\/a><em><a href=\"https:\/\/www.bloomberg.com\/news\/videos\/2024-12-12\/klarna-ceo-on-us-banking-ambitions-video?sref=YfHlo0rL\">Bloomberg<\/a>\u00a0<\/em>he was &#8220;of the opinion that AI can already do all of the jobs that we, as humans, do.&#8221; A year before that, Klarna had <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-12-12\/klarna-stopped-all-hiring-a-year-ago-to-replace-workers-with-ai?sref=YfHlo0rL\">stopped hiring<\/a> humans altogether, reducing its workforce by 22 percent.<\/p>\n<p>A few months after freezing new hires, Klarna bragged that it saved $10 million on <a href=\"https:\/\/www.klarna.com\/international\/press\/ai-helps-klarna-cut-marketing-agency-spend-by-25-and-run-more-campaigns\/\">marketing costs<\/a> by outsourcing tasks like translation, art production, and data analysis to generative AI. It likewise claimed that its automated <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-03-06\/teleperformance-sees-ai-as-growth-opportunity-after-klarna-panic?sref=YfHlo0rL\">customer service agents<\/a> could do the work of &#8220;700 full-time agents.&#8221;<\/p>\n<p>So why the sudden about-face? As it turns out, leaving your already-frustrated customers to deal with a slop-spinning algorithm isn&#8217;t exactly best practice.<\/p>\n<p>As Siemiatkowski told <em>Bloomberg,<\/em> &#8220;cost unfortunately seems to have been a too predominant evaluation factor when organizing this, what you end up having is lower quality.&#8221;<\/p>\n<p>Klarna isn&#8217;t alone. Though executives in every industry, from <a href=\"https:\/\/futurism.com\/quartz-fires-writers-ai-slop\">news media<\/a> to <a href=\"https:\/\/futurism.com\/taco-bell-ai-labor\">fast food<\/a>, seem to think AI is ready for the hot seat \u2014 an attitude that&#8217;s more grounded in investor relations than an honest assessment of the tech \u2014 there are growing signs that robot chickens are coming home to roost.<\/p>\n<p>In January of last year, a survey of over 1,400 <a href=\"https:\/\/www.bcg.com\/press\/12january2024-ceos-genai-hype-or-experimenting\">business executives<\/a> found that 66 percent were &#8220;ambivalent or outright dissatisfied with their organization\u2019s progress on AI and GenAI so far.&#8221; The top issue corporate bosses cited was AI&#8217;s &#8220;lack of talent and skills.&#8221;<\/p>\n<p>It&#8217;s a problem that evidently hasn&#8217;t improved over the year. Another survey recently found that over 55 percent of <a href=\"https:\/\/www.techradar.com\/pro\/over-half-of-uk-businesses-who-replaced-workers-with-ai-regret-their-decision\">UK business leaders<\/a> who rushed to replace jobs with AI now regret their decision.<\/p>\n<p>It&#8217;s not hard to see why. An experiment carried out by researchers at Carnegie Mellon University stuffed a fake software company full of AI employees, and their performance was <a href=\"https:\/\/futurism.com\/professors-company-ai-agents\">laughably bad<\/a> \u2014 the best AI worker finished just 24 percent of the tasks assigned to it.<\/p>\n<p>When it comes to the question of whether AI will take jobs, there seem to be as many answers as there are CEOs excited to save a buck.<\/p>\n<p>There are gray areas, to be sure \u2014 AI is certainly helping corporations speed up <a href=\"https:\/\/futurism.com\/freelancers-struggling-compete-ai\">low-wage outsourcing<\/a>, and the tech is having a <a href=\"https:\/\/news.harvard.edu\/gazette\/story\/2025\/02\/is-ai-already-shaking-up-labor-market-a-i-artificial-intelligence\/\">verifiable effect<\/a> on labor market volatility \u2014 just don&#8217;t count on CEOs to have much patience as AI starts to chomp at their bottom line.<\/p>\n<p><strong>More on AI: <\/strong><em><a href=\"https:\/\/futurism.com\/doordash-klarna-loan-partnership\">Dystopia Intensifies as Startup Lets You Take Out a Micro-Loan to Get Fast Food<\/a><\/em><strong><br \/>\n<\/strong><\/p>\n<p>The post <a href=\"https:\/\/futurism.com\/klarna-openai-humans-ai-back\">Company Regrets Replacing All Those Pesky Human Workers With AI, Just Wants Its Humans Back<\/a> appeared first on <a href=\"https:\/\/futurism.com\/\">Futurism<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Two years after partnering with OpenAI to automate marketing and customer service jobs, financial tech startup Klarna says it&#8217;s longing for human connection again. Once gunning to be OpenAI CEO&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,477,478,227,179],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-automation","category-klarna","category-labor","category-openai"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=900"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/900\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}