{"id":9353,"date":"2026-03-11T18:00:06","date_gmt":"2026-03-11T18:00:06","guid":{"rendered":"https:\/\/musictechohio.online\/site\/ai-tilly-norwood-worst-music-video\/"},"modified":"2026-03-11T18:00:06","modified_gmt":"2026-03-11T18:00:06","slug":"ai-tilly-norwood-worst-music-video","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/ai-tilly-norwood-worst-music-video\/","title":{"rendered":"The AI-Generated Tilly Norwood Just Dropped the Worst Music Video We\u2019ve Ever Seen"},"content":{"rendered":"
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Late last year, video production company Particle6 triggered near-universal backlash<\/a> when it unveiled its so-called \u201cAI actress\u201d dubbed \u201cTilly Norwood.\u201d<\/p>\n

The timing of the announcement couldn\u2019t have been worse, as some of the biggest names in Hollywood had been publicly<\/a> and strongly<\/a> denouncing the use of AI in filmmaking. The innocent-faced avatar, which The Verge <\/em>previously lambasted as a \u201cgen AI psyop<\/a>,\u201d perfectly played into the fears of those worried about being replaced by the tech<\/a>, particularly among voice actors<\/a> and on-screen performers.<\/p>\n

Now, in yet another astonishing failure to read the room, Particle6 teamed up with London-based AI talent studio Xicoia Studios for a debut single and accompanying video for Norwood, per The Hollywood Reporter<\/em><\/a>. You might wonder if the music video redeemed the project; instead, it\u2019s one of the dingiest and depressing things we\u2019ve ever seen.<\/p>\n

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The single, titled \u201cTake the Lead,\u201d was \u2014 we\u2019re not making this up \u2014 inspired by an essay Particle6 and Xicoia Studios CEO Eline van der Velden wrote about the extensive backlash to AI.<\/p>\n

The video itself is an amalgamation of uninspired and cringe-inducing AI slop. It shows the Norwood persona singing passionately alongside flamingos and touching on almost every \u201crise to fame\u201d clich\u00e9 in the book as the starlet transforms into the thinly-veiled embodiment of AI that wins over every heart and is celebrated by all.<\/p>\n

In other words, it\u2019s a fever dream of an executive who\u2019s far too deep down the rabbit hole, where\u00a0she\u2019s desperately trying to convince the public of the tech\u2019s merits.<\/p>\n

\u201cWhen they talk about me, they don\u2019t see,\u201d the avatar sings in a highly processed and uncanny-sounding voice, in lyrics that sound suspiciously like they were also generated by AI. \u201cThe human spark, the creativity.\u201d<\/p>\n

\u201cBehind the code, behind the light, I\u2019m just a tool, but I\u2019ve got life,\u201d the avatar adds. \u201cI\u2019m not a puppet, I\u2019m the star.\u201d<\/p>\n

\u201cIt\u2019s the next evolution, can\u2019t you see?\u201d the persona begged in the song\u2019s chorus, which is repeated a stomach-churning three times. \u201cAI\u2019s not the enemy, it\u2019s the key.\u201d<\/p>\n

Particle6 says it used performance capture to record van der Velden\u2019s \u201cacting\u201d performance. The song itself, however, was generated using the AI music app Suno<\/a>.<\/p>\n

A defensive notice at the beginning of the clip claims that the \u201cfollowing production was made by 18 real humans \u2014 from production designers to costume designers to prompters, editors, and an actor.\u201d<\/p>\n

Netizens weren\u2019t impressed by the showing.<\/p>\n

\u201cI\u2019ve definitely seen AI art that looks real but I\u2019ve never seen AI art that is good,\u201d journalist Michael Hobbes wrote in a thread on Bluesky<\/a>. \u201cThis video is generic as hell and the song is obnoxious.\u201d<\/p>\n

Van der Velden remains adamant that her firm\u2019s foray into AI slop music production is meaningful.<\/p>\n

\u201cTilly is, and has always been, a vehicle to test the creative capabilities and boundaries of AI \u2014 not take anyone\u2019s job,\u201d she said in a statement. \u201cAs an actor myself, I have loved bringing Tilly alive for this video and feel that the ability to now use performance capture in this way, to fully inhabit an AI character, is a phenomenal way to bring an unknown actor like me closer to the craft.\u201d<\/p>\n

Van der Velden also stressed that it took a lot of effort to produce the insipid music video.<\/p>\n

\u201cHowever, at the end of the day, even with brilliant new technology, it\u2019s still important to stress that great AI content isn\u2019t instant \u2014 it always takes good ideas, taste, direction, judgment, and time,\u201d she added. \u201cIn other words: people remain at the heart of it.\u201d<\/p>\n

Given the uninspired end result, one can\u2019t help but wonder what the creative minds of \u201c18 real humans\u201d could\u2019ve come up with in the real world instead.<\/p>\n

More on the AI actor:<\/strong> Creator of \u201cAI Actress\u201d Responds to Near-Universal Backlash<\/em><\/a><\/p>\n

The post The AI-Generated Tilly Norwood Just Dropped the Worst Music Video We\u2019ve Ever Seen<\/a> appeared first on Futurism<\/a>.<\/p>\n<\/div>\n

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Late last year, video production company Particle6 triggered near-universal backlash when it unveiled its so-called \u201cAI actress\u201d dubbed \u201cTilly Norwood.\u201d The timing of the announcement couldn\u2019t have been worse, as…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,3841],"tags":[],"class_list":["post-9353","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-ethics"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/9353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=9353"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/9353\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=9353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=9353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=9353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}