{"id":9401,"date":"2026-03-13T17:08:50","date_gmt":"2026-03-13T17:08:50","guid":{"rendered":"https:\/\/musictechohio.online\/site\/ai-scales-info-irl-scales-trust\/"},"modified":"2026-03-13T17:08:50","modified_gmt":"2026-03-13T17:08:50","slug":"ai-scales-info-irl-scales-trust","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/ai-scales-info-irl-scales-trust\/","title":{"rendered":"AI Scales Info. IRL Scales Trust"},"content":{"rendered":"<div>\n<figure><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/static.spinmagazine.com\/files\/2026\/03\/Beats-Bytes-Weekly-Image-copy-2.jpg\" width=\"1000\" height=\"560\" alt=\"\"><figcaption>AI Scales Info. IRL Scales Trust<\/figcaption><\/figure>\n<p>The more digital the world becomes, the more valuable real life gets.<\/p>\n<p>Watching something on an IG Story is not the same as being in the room when it happens.<\/p>\n<p>More from Spin:<\/p>\n<ul>\n<li>\n\t\t\t<a href=\"https:\/\/www.spinmagazine.com\/2026\/03\/bleachers-tour-opening-acts\/\">Bleachers Bringing Linda Lindas, American Football On Tour<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spinmagazine.com\/2026\/03\/deep-cut-friday-7-chinese-bros-by-r-e-m\/\">Deep Cut Friday: \u20187 Chinese Bros.\u2019 by R.E.M.<\/a>\n\t\t<\/li>\n<li>\n\t\t\t<a href=\"https:\/\/www.spinmagazine.com\/2026\/03\/mike-mccready-graphic-novel-album\/\">Mike McCready Mines The Many \u2018Seasons\u2019 Of Seattle Music<\/a>\n\t\t<\/li>\n<\/ul>\n<p>In a world where information is abundant and democratized, relationships are currency. People want to work with people they actually know. In-person connection is far more powerful than a social graph.<\/p>\n<p><strong>The IRL Economy Is Back.<\/strong><\/p>\n<p>Over the past three months alone, I\u2019ve seen more than <strong>$750M flow into companies focused on real-world connection.<\/strong><\/p>\n<p>Experiences. Events (and event tech). Clubs. Communities. Pick and shovel businesses. Concept venues. Festivals and gatherings.<\/p>\n<p>Why? Because when everything becomes digital, <strong>scarcity moves to the physical world.<\/strong><\/p>\n<p>This week, the industry migrates to South by Southwest (SXSW). For a few days each year, Austin becomes a collision point for tech, media, music, and venture capital.<\/p>\n<p>Then, the energy shifts to Miami, where Winter Music Conference (WMC) takes over the city before culminating at Ultra Music Festival.<\/p>\n<p>At these conferences and festivals, thousands of artists, founders, investors, and marketers will all be in the same rooms; no algorithm required.<\/p>\n<p>Coming from the live artist business\u2014and now working at the intersection of culture, technology, and brands\u2014my prediction is simple: Over the next five years, the most powerful companies will combine AI leverage with real-world community.<\/p>\n<p><strong>AI scales information, but IRL scales trust. <\/strong>The companies that master both will dominate culture.<\/p>\n<p>If you\u2019re heading to SXSW, our friends at top-tier influencer firm, Influential, just published one of the <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1SoH4xq7sdnWHd2rPpn-9t8rV02Zt8fgKNJg3v0AXmfA\/edit?usp=drivesdk\" target=\"_blank\">best master lists of events<\/a> I have seen. All the RSVP links are there, and it\u2019s a great way to navigate the chaos.<\/p>\n<p>If you\u2019re coming to Miami, I\u2019ll be speaking at WMC on Wednesday, March 25. We secured a discount code for readers of Beats + Bytes. <strong>Use BPLUSB20 in the Gift Cards section when checking out <\/strong><a href=\"https:\/\/feverup.com\/m\/500105\" target=\"_blank\">here<\/a><strong>.<\/strong><\/p>\n<p>And if you want to see where AI and culture collide in real life, we\u2019re hosting<strong> <\/strong><a href=\"https:\/\/luma.com\/clawconmiami\" target=\"_blank\">ClawCon Miami<\/a><strong> <\/strong>also on <strong>March 25 at Midline Miami.<\/strong> ClawCon lands right in the middle of the Miami Open and WMC.<\/p>\n<p>We\u2019re bringing together some of the most interesting builders in Claude Code and the ClawCode ecosystem for demos, music, and a night to remember.<\/p>\n<p>There\u2019s a lot of cultural gravity packed into the next couple weeks. Come connect with us!<\/p>\n<p>Jesse Kirshbaum<\/p>\n<p>Co-Founder of Nue<\/p>\n<p>To see our running list of the top 100 greatest rock stars of all time, <a href=\"https:\/\/www.spin.com\/2021\/07\/the-greatest-rock-stars-of-all-time\/?utm_source=yahoo&amp;utm_medium=bottomlink&amp;utm_campaign=yahoolink\">click here<\/a>.<\/p>\n<\/div>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>AI Scales Info. IRL Scales Trust The more digital the world becomes, the more valuable real life gets. Watching something on an IG Story is not the same as being&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,4379],"tags":[],"class_list":["post-9401","post","type-post","status-publish","format-standard","hentry","category-pushly","category-syndicated"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/9401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=9401"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/9401\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=9401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=9401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=9401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}