{"id":9540,"date":"2026-03-18T19:01:50","date_gmt":"2026-03-18T19:01:50","guid":{"rendered":"https:\/\/musictechohio.online\/site\/nvidia-ceo-says-gamers-wrong-ai\/"},"modified":"2026-03-18T19:01:50","modified_gmt":"2026-03-18T19:01:50","slug":"nvidia-ceo-says-gamers-wrong-ai","status":"publish","type":"post","link":"https:\/\/musictechohio.online\/site\/nvidia-ceo-says-gamers-wrong-ai\/","title":{"rendered":"Nvidia CEO Says Gamers Are Completely Wrong About His New AI Feature That Yassifies Games"},"content":{"rendered":"
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Think Nvidia\u2019s new feature that slaps an AI filter onto your favorite games<\/a> looks like garbage? Well, the company\u2019s CEO Jensen Huang says you\u2019re \u201ccompletely wrong,\u201d Tom\u2019s Hardware<\/em> reports<\/a>.<\/p>\n

On Monday, the multitrillion dollar gaming hardware and AI chipmaker announced a new AI-powered software feature called DLSS 5, which immediately drew widespread criticism. A dramatic step-up from previous iterations of DLSS which focused on upscaling graphics, the latest version used a generative AI model \u201cto infuse the scene with photoreal lighting and materials that are anchored to source 3D content.\u201d<\/p>\n

Gamers blasted a demo video<\/a> shared by Nvidia, which showed snippets from games like the Resident Evil franchise being overlaid with a familiar AI sheen. There was an offputting element of Facetuning<\/a>, with characters like Resident Evil\u2019s Grace Ashcroft, a blonde woman, looking like they were straight-up yassified with trendily hollower cheeks and poutier lips.<\/p>\n

Many argued that the AI feature undermined artistic intent and was yet another example of AI slop. Some even called it \u201csloptracing,\u201d a play on Nvidia\u2019s ray tracing tech.<\/p>\n

Huang emphatically disagrees with these characterizations.<\/p>\n

\u201cWell, first of all, they\u2019re completely wrong,\u201d Huang told Tom\u2019s <\/em>at the publication\u2019s GTC 2026 event.<\/p>\n

\u201cThe reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the geometry and textures and everything about the game with generative AI.\u201d<\/p>\n

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Announcing NVIDIA DLSS 5, an AI-powered breakthrough in visual fidelity for games, coming this fall.<\/p>\n

DLSS 5 infuses pixels with photorealistic lighting and materials, bridging the gap between rendering and reality.<\/p>\n

Learn More \u2192 https:\/\/t.co\/yHON3nGyxE<\/a> pic.twitter.com\/UvF9G7tlZs<\/a><\/p>\n

\u2014 NVIDIA GeForce (@NVIDIAGeForce) March 16, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

In the initial announcement, Huang called DLSS 5 the \u201cGPT moment\u00a0for graphics,\u201d and insisted its use would still be \u201cpreserving the control artists need for creative expression.\u201d Given the striking changes to some character\u2019s faces and even the scenery, many had a hard time buying that promise.<\/p>\n

Yet in his response to the backlash, Huang has doubled down by emphasizing that DLSS 5 \u201cdoesn\u2019t change the artistic control,\u201d saying developers can still \u201cfine-tune the generative AI\u201d to match their style.<\/p>\n

\u201cIt\u2019s not post-processing, it\u2019s not post-processing at the frame level, it\u2019s generative control at the geometry level,\u201d he insisted, in a jargon-filled rant.<\/p>\n

And should developers want to, he says, they could make even more dramatic changes to their games\u2019 aesthetic with the AI feature like seeing if they can create a \u201ctoon shader\u201d or make a game look like it was \u201cmade of glass.\u201d<\/p>\n

\u201cAll of that is in the control \u2014 direct control \u2014 of the game developer,\u201d Haung said. \u201cThis is very different than generative AI; it\u2019s content-control generative AI. That\u2019s why we call it neural rendering.\u201d<\/p>\n

In sum: it\u2019s not generative AI. It\u2019s\u2026 generative AI?<\/p>\n

We\u2019re not convinced that it\u2019s an argument that will sway gamers, and calling your customers \u201cwrong\u201d is certainly a choice. Still, it\u2019s merely the latest example of Huang\u2019s perfervid zeal for AI (it didn\u2019t become the most valuable company the in the world just by selling graphics cards to gamers, after all). Late last year, he reportedly torched his managers<\/a> who told employees to hold back on using AI, because in his view, you\u2019re \u201cinsane\u201d if you don\u2019t use AI for literally every possible task.<\/p>\n

More on AI:<\/strong> Unity Says It Has a New Product That Cooks Up Entire Games Using AI<\/em><\/a><\/p>\n

The post Nvidia CEO Says Gamers Are Completely Wrong About His New AI Feature That Yassifies Games<\/a> appeared first on Futurism<\/a>.<\/p>\n<\/div>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Think Nvidia\u2019s new feature that slaps an AI filter onto your favorite games looks like garbage? Well, the company\u2019s CEO Jensen Huang says you\u2019re \u201ccompletely wrong,\u201d Tom\u2019s Hardware reports. On…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177,3121,3842],"tags":[],"class_list":["post-9540","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence","category-finance","category-future-society"],"_links":{"self":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/9540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/comments?post=9540"}],"version-history":[{"count":0,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/posts\/9540\/revisions"}],"wp:attachment":[{"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/media?parent=9540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/categories?post=9540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musictechohio.online\/site\/wp-json\/wp\/v2\/tags?post=9540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}