Sanrio Launches Gaming Brand, Tapping Fast-Growing Global Market Hello Kitty creator Sanrio Co. is launching a new gaming brand as it looks to monetize its portfolio of popular characters and tap into the fast-growing global games market. Related Posts:EA Buyout Talk Highlights Gaming Struggles as Growth SlowsMargie Patel Doesn’t Expect the Stock Market to…The Best Metalhead Cartoon CharactersMemory Crunch and Iran War Lead Phone Market…ByteDance Is Said to Revive Moonton Sale, in Talks…Lenovo Teases Modular Laptop, Foldable Gaming…See also AI’s Token Economy Revolution Creates New China Tech Winners